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Number 1 purpose is looks and colors. Nike is tryna sell sneakers. If that's the case they can save a lot of money making one solid color and be done with it.
The basketball sneaker for basketball only is a tired argument. Who wears runners only for running or trainers only for training? Only people who do that is allowed to spew that opinion. If you don't then your a hypocrite.
i am pretty sure nike basketball has never designed a shoe with looks and colors as their number 1 priority. it was always functionality and innovation and colors to highlight technology. most of the time they translated well casually. sometimes (and now mostly) they're a miss casually.
of course things are a bit different now (colorway wise) but the goal is still the same.
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