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Conor McGregor has signed a new eight-fight deal with the UFC, president Dana White confirmed on Thursday.
Terms were not disclosed, but White said the deal could make McGregor the most money in the sport, especially given his pay-per-view appeal.
"It's not hard to do a deal with Conor McGregor because we know what he's worth," White told ESPN.
The deal includes McGregor's new whiskey, Proper Whiskey, as a sponsor in every UFC event in which McGregor fights.
Terms were not disclosed, but White said the deal could make McGregor the most money in the sport, especially given his pay-per-view appeal.
"It's not hard to do a deal with Conor McGregor because we know what he's worth," White told ESPN.
The deal includes McGregor's new whiskey, Proper Whiskey, as a sponsor in every UFC event in which McGregor fights.