This is like when someone says the Beatles aren't that good.
Look at them within the context of 1985. Nike was brand new. All Nikes had a similar style going on with those original early 80s kicks. Air Jordans stuck out because they were sleeker than Dunks and the rest. Plus they were more of a refined design than the Dunks. Which led to legendary color ways. The whole back of the shoe is so sick compared to dunks. You weren't going to get too much of a radical design from Nike back then because they were busy trying to build an identity. Within those parameters the Air Jordan's design was spectacular in a minimalist sense. Its in the lines of the shoe. Everything just flows so well. The way the swoosh appears to burst from the heel, the way the collar looks like it should connect to the heel but doesn't, the two lines wrapping the heel that separate them, the classic stitched sole, the classic nylon/foam tongue with NA at the top, even the dots on the toe. Its the perfect sneaker. It can't be topped.