I don't think that's the case, it's like
@supermanblue79 said a few weeks ago. Sprinkle in the limited releases to tease the crowd, then they will be forced to buy the general release items (that we used to buy on clearance racks for 60% off) with the fear that they will miss out! Look at how people were going crazy for the crest. People was paying $500 $600 for it because of the hype still brewing from the stadium drop. Now if you have a good eye for shopping you can find it for under retail. It's a smart strategy, lets see how long it lasts.