PlayStation 4 is holding a firm grip on Europe, Sony has told VG247, enjoying nothing less than 70% market-share in any European country.
PlayStation 4 is currently enjoying nothing less than 70% market-share in any European nation, SCEE president Jim Ryan has told VG247.
“We have a very significant market leadership,” said Ryan, speaking in Los Angeles last week.
“Well, we have market leadership in every country in Europe, and have very significant market leadership in continental Europe. Extremely significant. I don’t think market share’s any less than 70%, and frequently greater than 90% in continental Europe.”
While Sony’s success in Europe is allowing the company to take increasing risks with software, such as Media Molecule’s unusual Dreams project, recent accomplishments mean the firm feels under no pressure to cut prices.
“Particularly in Europe… our momentum is still very considerable,” Ryan said. “We’re happy with the price and we’re happy with the value proposition.
“Consumers, equally and more importantly, appear to he happy with the price and the value proposition. We’ll leave it where it is for now.”