dont think these lawsuits will apply to Rolex because its the ADs thats being shady but AP/Patek who sells their own watch might?
but i dont think it has legs, Ferrari been gatekeeping for the longest but who knows
Birkin bags are too hard to buy, shoppers allege in antitrust lawsuit
Birkin handbags are some of the priciest, most exclusive bags in the world. Hermès produces a limited number of Birkins and they can sell for around $450,000. And just having the money often isn’t enough.
A new lawsuit brought by two customers in California who were unable to buy Birkin bags alleges Hermès is a monopoly, and they say the way the company sells Birkins is a violation of antitrust law.
The customers say they were told that before they would be allowed to purchase a Birkin bag, they first needed to purchase other Hermès items and accessories. They claim that Hermès has dominant power in the market for its Birkin handbags, thus making it illegal for the company to link handbag sales to customers purchasing other products like shoes, scarves or belts.
“Consumers are coerced into purchasing ancillary products from [Hermès]” to buy a Birkin bag, the complaint alleges. “This is anticompetitive, tying conduct.”
US law forbids monopolies from using forced buying — or “tie-in” sales — to gain sales in other markets where it is not dominant and to make it more difficult for rivals to compete.