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[COLOR=#red]Marketing has an amazing effect on the psyche (read the DeBeers story about diamonds...considered one of the best marketing campaigns ever). With that being said the extra corny name Touchwhiz has probably caused more damage than the actually UI It's a name that just invites hate. A name like Titanium, or Obsidian would have been better. [/COLOR]
All you gotta do is look across the street at Apple...
All pulled from Apple's website
Amazing. Simple, yet sophisticated. Beautiful. Gorgeous. Stunning. Breathtaking. Extraordinary. Meticulous. Precision. Remarkable. Advanced. Luxurious. Elegant. Sleek. Incredible. Smarter. Enhanced.
I think one of the biggest turn offs for me is the button on the S4. I went from a GNex to the S4 and I realized how much I liked soft-keys rather than the button.