When collecting, how important is it for you to have the OG box?

The original box is preferable, but not necessary. I personally don't buy anything I can't wear so the lack of a box ain't a deal breaker. As longas the shoe is official, I'm good.
 
I occasionally give it a 'free pass' if the shoes are a little harder to obtain. It can also lower the price if the OG box is missing. I got a HUGEsteal on some mislisted DS Air Force STS's missing only the box. Also, several of my OG Jordans don't have the box they originally came in. I just makesure I know I'm dealing with a legit seller when the situation comes up.

I'd rate OG box importance at like a 7-8 for me.
 
Its really important to me and most of the time, a major factor in deciding if I will buy it or not.
 
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