That's not the reason why WWE stocks were down - 2 wrestlers cannot cause such a huge swing in stock prices (~44% change :x ). WWE did not meet the high expectations Vince gave investors regarding the TV deal and subscribers to the network. Vince told investors that the TV deal just struck with NBCU was going to be doubled, or even tripled, to their old deal. We all know how that turned out - WWE getting $150mil instead of $200mil or $300mil. Also, investors just found out WWE needed more subscribers than initially thought to break even on operating costs (initially needed 1mil subscribers, but now needs 1.5mil).