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According to who? How would we measure or quantify the so called it factor? I know plenty of actors of color who have the it factor.To be able to captivate an audience, you have to have star appeal. A lot of the minorities in the hollywood screen simply do not have that intangible "IT" factor. The ones that do probably have that "IT" star quality are probably in different fields.
Sure there's prejudice, but it's not like supressing ultra talented minorities like in professional sports back in the day.
The audience market. If views and dollars come in, that is a strong indicator.
You know plenty of actors that may have some star quality, but best believe that those less successful actors do not captivate the mass audience.