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i worked at ticketmaster when all this was going down. we played it as "consumer protection" because it would ensure they don't get fake tickets. nike can easily do the same. meanwhile scalpers have become glorified affiliates and ticketmaster chops some off the top for facilitating the sale.
Wow, I'm surprised no one made a bigger deal about it.
at this point resale as it stands today is not going away, and there is no amount of bot protection you can do that wont eventually become obsolete. so its a complete sunken cost into a non-revenue generating stream, so it is completely unsurprising to me when they don't really do a whole lot to fight bots besides a captcha. the only real answer to cutting off bots is to not make them available online in any way. in-person shop raffles only. and i think we all know that isn't going to happen.
Which is why a while back I said maybe we were looking at fighting bots the wrong way. Instead of trying to eliminate bots we should give everyone a bot instead. Let's say Nike develops a bot app you download, releases are only through their bot app, throw in some in app securities, you put what release you want and the size and the bot just does its thing. If you can't get rid of bots, give everyone a bot to make the playing field even.
If anyone here uses a bot I would genuinely want to hear your thoughts on this.