adidas won't renew NBA sponsorship

RFX45 said:
i hope there's no more short sleeve compression jerseys anymore
Click to expand...
Nike is doing away with sleeved jerseys.

Sucks because I like some of them like the Cavs black jersey they won the title in.
 
IMG_1829_native_1600.JPG
 
RyGuy45 said:
Another detail not many people would notice. It's interesting to see what the BULLS spacing and font look has evolved to. It would be one thing if this was the team's intended change....but it's likely not, it's cutting corners and shows how little is paid to details anymore.
Click to expand...
Really looks bad now that you point it out.
 
I think it's more Adidas cannot legally create an identical design to Nike/Champions

They always make little changes as the uniform supplier changes
 
Last edited:
^ You might be right....but I'm not 100% sure it's a LEGAL rule based of what we've seen in the past. NFL teams kept their exact look despite going though Starter/Nike/Puma/Reebok changes 15-20 years ago. MLB teams almost all stayed the same going from Russell,etc to Majestic. I think there are several NBA teams that stayed exactly the same the last 15 years.
 
Did Adidas own Reebok by then and just switched over to renew the contract or did the 3stripes have to beat them out on the bidding and then bought Reebok afterwards?
 
RFX45 said:
Did Adidas own Reebok by then and just switched over to renew the contract or did the 3stripes have to beat them out on the bidding and then bought Reebok afterwards?
Click to expand...

I think Adidas bought out Reebok after the contract was over. Not sure.

Reebok did a bad job with the NBA jerseys, but Adidas took it to a whole new level or mediocrity. It's really a shame to see what has happened to the jerseys through the years. I also knew there was something off about that Bulls jersey, but never saw it until it was pointed out. Terrible :x :smh:
 
Last edited:
Here’s what we know about the NBA’s uniform switch to Nike next season
Foxsports.com

More than two years after the NBA announced its global merchandising and marketing partnership with Nike to become the league's official uniform provider beginning with the 2017-18 season, the logistics are beginning to fall into place. The idea of switching out all of the existing product for that which is yet to come seems like a daunting task, but retailers have been preparing for the event for quite some time to ensure a fairly seamless transition.

In order to figure out exactly how all of this will go down, we reached out to Lisa Piken Koper, the NBA's vice president of global partnerships, to get as much information as possible on the league's upcoming uniform switch from adidas to Nike.

FOX Sports: "Can you start by giving us some background on the uniform change, logistically? How is that all going to take place?"

Lisa Piken Koper: "There’s two sides. There’s the actual outfitting and the development of the product for the players, which we’ve been working with Nike for a year already on what that looks like. Everything from the teams getting to see what the new identities will be (if there are new identities), from what the updated uniforms look like, when they are sort of switched into the Nike template from the adidas template. So that whole process has happened over the last year.

"And then Nike has gone to retail and gone out to the market really in January, February and March, selling in what the new product will look like. Gearing up for our global launch, which will be 10/1, 2017.

FOX Sports: "I saw the Cavaliers released their new logos. Obviously this has been in the works for a while. Are all the teams going to have some new secondary logos like the Cavs, or is it just a handful at this point?"

View media item 2456785View media item 2456788
Lisa Piken Koper: "No, it’s on a team-by-team basis. It isn’t going to be sort of a sweeping new identity for the entire league, it’s team by team, where some will be changing. It’s really, for the Nike transition, it’s taking some existing uniforms and, how does that translate into Nike’s technology? They call it a chassis, so that’s what their uniform template will look like. So some teams may look similar, and some teams may have pretty drastic changes — both logos as well as uniforms."

FOX Sports: "And I guess the advertising component, the advertising logos on the uniforms might play a part in that as well, right?"

Lisa Piken Koper: "There will be sponsor logos on uniforms on-court starting next season, and it will be uniform across all teams on the left chest. That part doesn’t really come into play. When Nike was designing the uniforms, the sponsor marks were not contemplated."

FOX Sports: "From a logistical standpoint, obviously there’s a lot of existing product, in terms of replica jerseys in team stores, and retailers all across the country that have product that is not Nike. What happens to all of that?"

Lisa Piken Koper: "The retail world has known about this transition for quite some time, so it’s really up to the retailers to manage their inventory, sell down and be prepared for when all new product comes in at the start of next season. So it’s really up to them.

"The strategy differs from retailer to retailer, but at the conclusion of the season, you’ll probably start to see more retailers just trying to move through — whether it’s using promotions or other things — to get through some of that inventory. But they’ve known, and have been managing down for quite some time now."

FOX Sports: "OK, and then what about the NBA teams themselves, as far as their shops at the arenas. Does the adidas product immediately — whatever’s leftover, does that get cleared out of the stores when the Nike stuff goes into effect?"

Lisa Piken Koper: "Not necessarily. The plans, again, are managed. That’s inventory that each retailer owns, including team retailers. So it’s really up to them. If at the start of the season, if they want to have a clearance rack of adidas products, they can do that. They’re not obligated to be completely clear of adidas merchandise, because again, that’s product that they bought, product that they paid for.

"Some teams have gotten pretty creative with promotions throughout the playoffs to try to move through that, but again, it’s what the plans are, it’s on a case-by-case basis. The idea is to sell as much of it to make room for the Nike product for the start of the season."

FOX Sports: "So it’s not like those championship T-shirts for the losing team that end up going to some far-away place."

Lisa Piken Koper: "No, it’s not like that at all. There will be some retailers who may be selling adidas product for quite some time, and some may be completely clean. It’s really up to them how they want to manage it."

FOX Sports: "The NBA had a partnership with Stance for the socks on-court. Is that going to continue, or does Nike take that over now?"

Lisa Piken Koper: "Stance will continue to be a partner from a licensing perspective, and will have rights to bring lifestyle socks to retail. But Nike will be the on-court sock starting next season."
Click to expand...
 
Will every single team get new designs or it varies from team to team? Sponsors on jerseys effective next year?
 
Eleazxr said:
Will every single team get new designs or it varies from team to team? Sponsors on jerseys effective next year?
Click to expand...
Every team will have sponsors on their unis, but not every team will be getting new uni designs.
 
Disney sponsors Orlando Magic

what's up with the cheap*ss looking Disney bandaid though :lol:

i
 
looks like Nikes going to take over providing socks to NBA next year too


65eea6f1_IMG_1701.jpeg
 
so EVERY single team will have a sponsor? was really hoping the knicks wouldnt succumb to this
 
KingFoamNYC said:
Chase logo won't look too bad on the Knicks jerseys. It's already on the court
Click to expand...
oh crap thats been confirmed already? im never gonna get used to this. idk if i even want a kristaps authentic now. i was very much looking forward to getting one
 
You must log in or register to reply here.

Thread Gallery

View Full Gallery

The ultimate sneaker enthusiast community.

NikeTalk was created as a way of giving back to both the sneaker enthusiast community and to the greater global community of which we are all a part.

NikeTalk is NOT affiliated with Nike Inc. in any way, shape, or form. All opinions expressed herein do not necessarily reflect those of Nike, Inc.

© 1999-2024 NikeTalk.com

Share this page

Back
Top Bottom