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Cause clothes bro…. From the GAP…. It’s more than likely it’s a line of clothes that he wants to give greater access too and line his pockets as well. The GAP model is fast fashion. It’s not Merch from a show and was made to order or presale.
if the clothes sell well they can simply do another drop of hoodies shirts what have you.
even adidas restocked his shoes.
don’t worry those who brought for them flip the first batch will sell well.
me personally would like to see the whole line just be on the gap site for order and restock over and over and over.
Those hoodies I think are American made so the cost of getting them to consumer is low and put into the base price, which with all or most selling out showed we are willing to pay.
I don't see GAP as fast fashion. They're usually one of the slowest to bring out the latest trends. ZARA would be a good example of it. The GAP YZY line is most likely done independently, so Ye has complete control of the line. I don't see him giving up any kind of creative control over his partnership. GAP brings the potential for lower price points due to their buying power on materials/supply chain, labor...., allocation of stores, and production. Ye has an entire team for the GAP YZY line including marketing, creative director....... And why would GAP interfere? That round jacket made over $7M overnight. I wouldn't be surprised if the hoodies made over $15M. Over 70% of the people buying the GAP YZY aren't even GAP customers or they're brand new consumers to GAP. GAP' s stock went up as high as 6% mainly from the hoodie release. So it's whatever Ye wants. They might 'restock', when the YZY line is available in-store. But no guarantee because he could decide to release earth tones or neutral colors instead. And the hoodies are 100% organic cotton and double layered. The price point is about right because you're getting a high quality hoodie. This isn't your normal GAP hoodie.