Nike nor Jordan brand make hype, the buyers make the hype. Nike/JB sell products and advertise them as being "freaking awesome". What company downplays what product they sell. If you don't want to be a "hypebeast" don't buy em. If the shoes have flaws, send them back. Some play the game and win, some cry about the rules of the game and lose. If I saw 100 pairs of Mags at 1k each, I'd buy em all and put em on the bay all day long. Anyone who says otherwise is a lying sack! Didnt know there were so many people in marketing on these boards.
For my somewhat informative contribution
9's for me fit TTS but are a tad snug, I have slightly wide feet. Most say go TTS or half size up
the midsoles are prone to crack and crease on alot of 9s