AIR YEEZY BABYYYY!!!

kingcrux31

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MORE INFO SOON.

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**Press Release

THE NIKE AIR YEEZY

Nike Sportswear and Grammy award winning recording artist Kanye West present the highly anticipated Nike Air Yeezy sneaker in Spring 2009.
The shoe, which takes West's nickname Yeezy, draws upon the innovations from Nike's rich sporting history and fuses them with original lines,materials, and design elements that reflect West's unique style.

The Air Yeezy was developed from a strong relationship between West and Nike. Partnering with Nike Creative Director, Mark Smith, Kanye was taken through theproduct creation process, the same way athletes have with Nike Design for the past 37 years. This creative partnership of Smith and West's talents asdesigners yielded a unique Nike Sportswear sneaker worth the wait. "Kanye is a truly creative talent," said Smith. "He's a naturaldesigner-partnerships like this always enhance the creative experience and the end product." West agrees that the partnership with Nike has been exciting."Nike is such an important brand to me," said West. "Whether you are on the court, in the street, in the club, at school, Nike representsexcellence, the standard in design. Growing up, we looked forward to the release of new Nike's the way we would an album by our favorite artist. So theopportunity to collaborate on a design with Mark Smith and Nike Design has been a dream come true, and a great experience."

From the start, West and Nike's shared vision was clear: to create a modern classic. An original Nike footwear style, that reflects elements of Nike'ssporting past, and remixes them with Nike innovation to deliver a unique shoe.

The creative process of the Air Yeezy began with the discussion around ideas and inspirations. The shoe began to take shape through a series of drawings andsamples, each pulling inspiration and reference from some of Nike's iconic innovations and rich design history, across both Basketball and Sportswearstyles.

A careful balance was sought, each time new elements were added, with existing elements being taken away - a design process Smith refers to as"reductionism". "Nike shoes need to function and always be innovative," said Smith. "So the first thing we did was to make sure thedesign process that Kanye and Nike Design went through, mirrored that of our athletes." "I've been designing Nike's in my sketch pad sincethe fourth grade," said West. "So to say I've been prepared for this would be an understatement. The really fun and challenging part for me waslearning about Nike's design process, learning more about fabrics and functions and colorways, and all of the details that go into designing a shoe of thisquality."

Following the fabled tradition of Nike's design process, West and Smith went through a series of one-on-one design sessions. At Nike the ultimate test isone of performance, where the design meets the athlete's movements. "Kanye could wear and perform in these shoes and really identify how we could makethe shoes perform better." Supplanting center court with center stage, West provided critical feedback on how the shoe performed throughout the course ofhis 2-3 hour performance sets, where the first prototypes of the Nike Air Yeezy were seen outside of Nike's World Headquarters in Beaverton, OR.

THE NIKE AIR YEEZY: NEW SCHOOL OF COMFORT.

Born from Kanye West's creative passion, built with Nike design and performance innovation, The Air Yeezy was fine-tuned on stages around the globe,challenging convention by remixing the past to create something uniquely new, as only Nike Sportswear can.

West is known for his non-stop energy both on the stage and off so the Air Yeezy had to support and sustain West from start to finish. An almost obsessivefocus was put on delivering supreme comfort throughout the development of the shoe. Equipped with debossed ankle collar pods for added support and protection,extra-thick sock liners, a forefoot support strap, original functional tension lace loops, and Phylon tooling taken from the 1987 Nike Air Assault for addedperformance and comfort-all developed and integrated with one goal in mind: to keep Kanye on lock down in cushioned comfort during his performances during hismany notoriously strenuous artistic live performances.

These performance attributes have been meticulously wrapped in premium full grain leather uppers and adorned with original design details that are uniquelyKanye and identifiably Nike. The remastered Nike Air Assault outsole is treated to glow-in-the-dark properties and will illuminate when the light is low. Theforefoot support strap is premium grade patent leather and is of no-stitch construction. Clean seams are used throughout except for a premium suede toe wrapfeature with visible stitch detail. Emblazoned across the Air Yeezy is an exclusive "Y" repeat pattern, as either a debossed or lasered detail, whichtakes inspiration from the Jordan brands iconic Elephant print material. This graphic treatment was developed by West and Smith to pay tribute not only to thename of the shoe and it's co-creator, but also to the various moments in history that spurred West's initial inspiration for the Nike Air Yeezy.
 
to those who are responsible for this drop: Good A_S_S_ Job!

i kinda wish these were brought to us by our friends from nike.ph they'll stay truer to the srp and i'm just dying to try my luck at another raffle.

fun times for the summer!
 
It is an official Nike Philippines release and it will be limited.

VERY LIMITED.

monase. Bunker, Karport, The Fort
 
BAD TRIP....bkit limited???? sana may cw's na lumabas na gr lng... limited dn ba yan sa states???
 
Originally Posted by kingcrux31

It is an official Nike Philippines release and it will be limited.

VERY LIMITED.

monase. Bunker, Karport, The Fort
no raffle though right?
 
^ Sir maxtempo that im not sure of. Based from what i heard due to them having "VERY LIMITED" pairs, a raffle may be possible. But im not putting my1001% gurantee on this. Thanks

Toots
 
i'll try to pass by tom to get some info about the drops, im feeling its gonna be a no raffle, price between 8-9k i guess
 
well whatever the case maybe,i'm just content we have a shot of getting a pair without having to rely on ebay.i have a feeling these babies will besold for well over 10k come drop day.i'm so stoked for these,you would'nt even believe it.
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