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“Straight people are an oppressed majority," Hugo, the group's president, says on its website. "The day will come when straights will finally be included as equals among all of the other orientations."
The SHFA treasurer claims that “a few hundred” people and “a half-dozen floats” have registered to officially participate in their parade.
Counter-protests are also planned for the same time. One group plans to hold a rally at City Hall Plaza. Another plans to walk up Boylston Street and meet the parade at Copley Square.
It's unclear how many people the dueling events will draw. Two years ago, a self-described "free speech" rally, featuring a small number of participants — including some people also involved in the "straight pride" parade — was met with tens of thousands of counter-protesters.