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I was looking at the BB site and came across this. I was under the impression that this was a one time thing lol.
How often does my HDTV require calibration?
Like all sophisticated electronic devices, your HDTV will slowly drift outside its optimum levels with everyday use. Required calibration frequency varies greatly based on usage and a range of other conditions, but we typically recommend approximately one year between your first and second appointments. After completing the second calibration, your Elite Service Specialist will typically have a clear idea as to how often your HDTV should be calibrated from that point forward.