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@ streetwear raking in billions, uck outta here
Agreed 100%
for example like with nike. the company isn't getting rich off low number releases of quickstrikes/sb dunks etc. type boutique category. the bread and butter is urban/footlocker/champs/(hell even mervys is making more money for nike then huf, supreme, nort etc). in short, as long as the general public keeps paying $70-$100 for all white all black nike forces, team shoes, and jordans, they're rake'n in profit. all these sb and quicksrike/tier 0/tier 1 accounts are making pocket change for nike. they just want to maintain a presence in the streetwear industry, they're not looking at it as a money making strategy.
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the hundreds is different. i know some of the gear is weird and unappealing (wear-wise), but i like the brand for its culture being bold enough to push out stuff like that. i mean, after a while, looking at the same old crackle/animal/flannel/graffiti/bold font print shirts gets lame.
have you looked at hundreds recent stuff.... flannel shirts/flannel cargo shorts/bold font/graffiti spray and drips, they aren't that different.
www.districtfootwear.com