Is Nike no longer as cool as it used to be?

The sort of white folks that would buy a diff brand than Nike for political reasons are 1) the kind who buy a pair of sneakers once every three years and don’t replace em until they’re absolutely cooked beyond presentability, 2) not buying expensive pairs, and 3) were never cool to begin with.

If a Monarch costs $3 to make and sells for $70, and a limited Dunk costs $5 to make and sells for $130+… that’s still a lot more revenue and profit than you’re thinking.
Maybe Im misunderstanding what you’re saying because I know you’re not saying they’d more revenue on the limited sneaker.
 
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