Is Nike no longer as cool as it used to be?

[HankHill]

No, because we didn't know launch days and most parents weren't paying $100 for kicks

Eastbay catalogs would tell you something is releasing "Early July" etc. New products releases were typically on the same day of the week. It wasn't hard to know if the new Jordan was coming out.

Most parents aren't paying $100 for kicks now, yet here are all the students wearing $115 panda dunks that you're seeing.

 

[tr1ll]

I still stand by the idea that Nike was the reseller.

 

[HankHill]

I think that depends on where you were. In a city like Houston, yes, the day some Jordans drop the entire city proudly walks around looking like clones, but in my hometown there are thoes who are "on it" and those who aren't. Dudes would go out of their way to NOT wear them the same day as everyone else.

Where is your hometown? I'm from DC and live in the area still (also lived in Houston and Philly for a bit). This is pretty much status quo for any urban and dense metropolitan area.

 

[tr1ll]

Pensacola, Fl

 

[TSCQ]

I still stand by the idea that Nike was the reseller.

Nike's Resell Scandal and VP Ann Hebert's Resignation, Explained

From how Joe Hebert was obtaining sneakers to Nike’s CEO John Donahoe announcing policy changes, here’s what to know about the Ann Hebert resale scandal.

www.complex.com

 

[Renaldo Balkman]

seriously debating to buy some stock in the company... I got faith they will figure it out

 

[DCAllAfrican]

seriously debating to buy some stock in the company... I got faith they will figure it out

johnnyredstorm

 

[HankHill]

Pensacola, Fl

Well that makes sense being a smaller city/population. I know folks in similar markets barely had stocks for a lot of releases.

 

[s0lefunk]

seriously debating to buy some stock in the company... I got faith they will figure it out

If your faith is rooted in actual analysis of their and their competitors’ SEC filings, financial ratios, and outlook on the footwear/sports apparel market then go for it. Otherwise, just stick to ETFs.

 

[ALNotSure]

First quarter full year revenue increased 22% to US$825 million with its Hoka and Ugg brands performing particularly well. Ugg brand net sales increased 14.0% to US$223.0 million compared to US$195.5 million in the same period last year. Hoka brand net sales increased 29.7% to US$545.2 million compared to US$420.5 million a year ago

Ugg and Hoka brands lift Deckers Q1 results - International Leather Maker

Deckers Brands a global manufacturer and retailer of footwear, apparel, and accessories, announced on July 25 its financial results for the first fiscal quarter ending June 30, 2024.

internationalleathermaker.com

 

[Mark Antony]

Didn't even know Ugg, Teva and Hoka were under the same brand.

 

[daruma]

got some hokas because i started doing more walks. they're really comfortable. feel like dad shoes but the tech is there for sure.

 

[ALNotSure]

Still smaller players but again more growth affecting Nike. Like I said not just one big player but a bunch of smaller ones seems to be taking pieces of the nike pie.

 

[Air Champa]

Looking at what Jordan Brand is releasing in 2025, it seems like they're going all in. I wish I still cared about this stuff.

 

[jumpmantwenty3]

These days it seems like everytime I see teens in the mall or at the Y, theyre rocking crocs, birkenstocks, vans, or retro J's. Honestly it feels like the older generations (30s and above, which I am in) are the demographic still going strong on non-retro Nikes

 

[bigjny88]

 

[robpzee612]

Now GQ got an article

Is Nike Still Cool?

After decades of dominating the sneaker game, the Swoosh’s top-dog status suddenly feels vulnerable. GQ’s Noah Johnson examines how that happened.

www.gq.com

 

[dipsetgeneral]

Nike will always be relevant

 

[calibeebee]

I always thought this was a huge mistake by Nike. Cutting ties with retail.

And also, not picking a lane has turned a lot of people towards brands that stick to their target audience. ON CLOUD sticks to what they know. Under armor has a specific audience.

Nike can’t decide if it wants to be Jean Paul Gaultier or all inclusive. Just pick one and make it the best.

 

[computersputin]

NT Thicc

 

[c flyness]

Skechers taking shots at Hoka
​

 

[fluid hips]

Social media influencer starter pack

 

[fluid hips]

Peeped alot of silver Asics this weekend in NYC

 

[703 hwy]

Looking at what Jordan Brand is releasing in 2025, it seems like they're going all in. I wish I still cared about this stuff.

Too little too late. The group that actually cared about the upcoming releases have aged out by now. Shoulda gave us what we wanted at the time.

 

[pmatic]