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But do you think the younger generations are losing interest? When I see true blue 3s and classic colorways sit on shelves, it makes me wonder if the adidas craze has taken over the younger kids. My sneaker groups on fb are full of yeezys and NMDs and they used to be all jordans and kobes.
Jordan Brand made more money than almost the entire basketball apparel business as a whole. I've said this over and over. Jordan Brand will produce more quantities than ever due to their 5 year growth plan. And think of it this way. The oldest sneakerheads are now close to 50. The retail demographics of Jordans are growing due to aging sneakerheads