- 23,827
- 48,125
Nike is Reliant on the Demand. So everybody got a pair, then they hype would die down and ultimately the demand will dwindle. The whole point is, that they don't want it to sit on shelves and want to be relevant (Case : the 90's when Jordans didn't instantly sell out).
This.
Nike Likes resellers. They like seeing you take L's. They could've made a million L&F and they still would've flew.