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Maybe yall really think it was done as a congratulatory gesture. Maybe thats the non-business sense world yall live in
Marketing wise I can tell you it was a shrewd move...."How can we use a celebs image and create association by osmosis?"
Chicago loves MJ....We want Chicago to love us.....Lets use this unique situation to capitalize and promote our product.
It happens all the time in black hat advertising
Theres a reason they didnt put the real Jumpman logo on there because they knew they were walking a fine line.
They paid for the "ad" to get a return on investment....A return on investment indicates they looked to capitalize. They used MJ's name and likeness to capitalize
MJ, probably Nike and his lawyers decided not to let this one slide and decided to protect their billion dollar brand...shame on them
Marketing wise I can tell you it was a shrewd move...."How can we use a celebs image and create association by osmosis?"
Chicago loves MJ....We want Chicago to love us.....Lets use this unique situation to capitalize and promote our product.
It happens all the time in black hat advertising
Theres a reason they didnt put the real Jumpman logo on there because they knew they were walking a fine line.
They paid for the "ad" to get a return on investment....A return on investment indicates they looked to capitalize. They used MJ's name and likeness to capitalize
MJ, probably Nike and his lawyers decided not to let this one slide and decided to protect their billion dollar brand...shame on them