Jordan Retro 1 '85 Black/Red Feb 14th 2025

If I do get lucky and cop a pair, this will be the last JB high I will buy. It’s really the only remaining one I care anything about.
 
Lol, I give up. This is like telling someone Drakes music has sucked for the past 5 years and all they keep doing is talking about streams and numbers. Like Drake, Jordan Brand is still coasting off an almost autonomous machine and legacy models that have outperformed everything for the last 15-20 years. The decline is here. Most of the posters in here know it. Jordan Brand knows it. Despite the numbers still being there currently, the hype and consumer passion isn't. What are you seeing on the horizon that makes you feel confident consumers are going to continuously line up and pay premium prices for a low quality shoe that has already been retroed to death?

It's almost like you're rooting for a company who is ripping consumers off by selling them low quality rehashed versions of the same product every 5 years to have continued success with that business model.
Who said anything about wishing them success? Being the most successful at it right now is all I showed was happening.

If you aren’t willing to evaluate the data and financials at all you’re just pushing a baseless emotional argument. You were posting a Kayanos vs XI video and can’t even admit it makes zero sense.

Nor did that garbage argument you posted about them doing this release this way because of Nike’s lack of innovation and slumping sales. You’re not dealing in reality.
 
Who said anything about wishing them success? Being the most successful at it right now is all I showed was happening.

If you aren’t willing to evaluate the data and financials at all you’re just pushing a baseless emotional argument. You were posting a Kayanos vs XI video and can’t even admit it makes zero sense.

Nor did that garbage argument you posted about them doing this release this way because of Nike’s lack of innovation and slumping sales. You’re not dealing in reality.


Sad Music Video GIF


You got it bruh.
 

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You didn't get out much then, because comfort, comfort, comfort. Boost is life. Yeezy jumped over the jumpman...yada yada

People have short memories, and now with social media everyone wants to be alike

This is a cycle and the same topic is broached every few years.

yeezy jumping over the jumpman and nike being trash are two different statements

we’re using marketing from kanye himself as a gauge? Of course some people are gonna repeat what one of the most popular people in the worlds saying

they weren’t fully saying nikes were trash outside of nike basketball and new style air max

even then that was vapor max and kyrie takeovers

the aspect of market share is the part that’s NOT a cycle, people are now on large scales buying shoes from other brands that are more expensive than nikes/jordans without a single thought

it’s not nike vs adidas anymore

there are 5 or more other brands that people are going to as a first option

kids are asking for crocs for christmas, I know this for a fact cause I’ve bought em for kids in the family
 
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I know people said that

yeezy jumping over the jumpman and nike being trash are two different statements

we’re using marketing from kanye himself as a gauge? Of course some people are gonna repeat what one of the most popular people in the worlds saying

they weren’t fully saying nikes were trash outside of nike basketball and new style air max

even then that was vapor max and kyrie takeovers

People were saying that on this board.

People have always lashed out, whined and cried when they couldn't get a sneaker. It's the sense of entitlement many have.

Gentry became a punchline for a reason.

From 2005 to 2015 people were calling JB trash and complained about the quality. The paint basically flaked off once you took them out the box.

I've been up here for Dubzeros and Fusions.

I hate to break it to you, but none of these are new discussions.
 
People were saying that on this board.

People have always lashed out, whined and cried when they couldn't get a sneaker. It's the sense of entitlement many have.

Gentry became a punchline for a reason.

From 2005 to 2015 people were calling JB trash and complained about the quality. The paint basically flaked off once you took them out the box.

I've been up here for Dubzeros and Fusions.

I hate to break it to you, but none of these are new discussions.
That’s where the quality comments make me laugh. Maybe if you’re a teenager you missed it but grown adults here talking about quality going downhill when this is the best quality across the board from JB in 20-25 years is astoundingly stupid. That 05-15 decade was some of the worst shoes ever made
 
To add to your point, check out the thread about the black/red 6s that are releasing next year. Obviously it’s still very early, and this community is but a microcosm of the sneaker-buying public as a whole, but if the diehards of NT are willing to skip out on an OG release because their 2019 pairs are still in good shape, imagine what the rest of the world thinks.

Exactly. Classic models are sitting either way. As I was saying in my post it's a lose lose for JB. Make them limited and people will more aggressively explore other options, (especially the youth who have no nostalgic connection to retro.) Make them a mass GR and the brand continues to lose the prestige.

Out of curiosity I went and checked out a few YT videos about Jordans being dead and there's videos with thousands of comments of people talking about checking out of the brand and exploring other options. The pivot from JB is not someone Old man rant limited to the confines of a dying sneaker forum. It's a cultural shift that is gaining momentum. Like Drake, JB will probably never completely die, but the days of people paying top dollar for a retro are done. You add in the fact that no one cares about Zions, Tatums, Lukas or what ever take down synthetic garbage they're pumping out, what does the brand really have to feel optimistic about in the next 5-10 years?
 
People were saying that on this board.

People have always lashed out, whined and cried when they couldn't get a sneaker. It's the sense of entitlement many have.

Gentry became a punchline for a reason.

From 2005 to 2015 people were calling JB trash and complained about the quality. The paint basically flaked off once you took them out the box.

I've been up here for Dubzeros and Fusions.

I hate to break it to you, but none of these are new discussions.

niketalk is never my gauge

and quality control was never the point


they weren’t calling the models trash, they were calling the quality control trash

there’s never been a time where kids in large scales were asking for crocs and other brands for christmas

this level of genuine interest in other sneaker brands has never existed before

these youngins are calling the MODELS trash
 
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niketalk is never my gauge

and quality control was never the point


they weren’t calling the models trash, they were calling the quality control trash

there’s never been a time where kids in large scales were asking for crocs and other brands for christmas

this level of genuine interest in other sneaker brands has never existed before

these youngins are calling the MODELS trash

Did you conduct some sort of poll, because I see plenty of young people wearing Jordans and Nikes.
 
Did you conduct some sort of poll, because I see plenty of young people wearing Jordans and Nikes.

fam you gotta stop

the point is there is a large, loud swath of young people who care nothing bout nikes or jordans

plus there are some parents who step on what their kids want and buy them what they (the parents) think looks better

I never said all young people think this way but the number of kids who don’t care is bigger than ever

yall gotta stop acting like this isn’t a unprecedented year for Jordan releases

and it’s not by accident
 
fam you gotta stop

the point is there is a large, loud swath of young people who care nothing bout nikes or jordans

plus there are some parents who step on what their kids want and buy them what they (the parents) think looks better

I never said all young people think this way but the number of kids who don’t care is bigger than ever

yall gotta stop acting like this isn’t a unprecedented year for Jordan releases

and it’s not by accident

That's always been the case.

You can't seem to grasp that none of this is new.

When exactly have all the kids cared about sneakers and Jordans?
 
fam you gotta stop

the point is there is a large, loud swath of young people who care nothing bout nikes or jordans

plus there are some parents who step on what their kids want and buy them what they (the parents) think looks better

I never said all young people think this way but the number of kids who don’t care is bigger than ever

yall gotta stop acting like this isn’t a unprecedented year for Jordan releases

and it’s not by accident
Must be all the old guys who helped JB hit record sales last year. That’s the only thing that makes sense using your narrative
 
That's always been the case.

You can't seem to grasp that none of this is new.

When exactly have all the kids cared about sneakers and Jordans?

you twisting it again pause

we’re clearly talking about kids who’re into sneakers
 
im cosigning the whole cycles thing. nothing we havent seen before.

different retros have gone in and out of relevance over the years. i remember when in the mid 2000s where folks were checking 14s more than then they were checking for 1s. And yet here we are on the tail end of a 10 year run of popularity for the Jordan 1.

nothing new under the sun.
 
Corny kids on social media complaining about something they know they won’t be able to buy?! It’s a wrap for JB! 20% nosedive incoming this year!
 
I feel like if JB just added more pairs to this drop, people would be much more appreciative towards their marketing efforts. It would definitely make people feel like it's truly a 40th anniversary celebration.

Shame because I like the videos and content they're putting out. I haven't seen them do these stuff like this in a while. But since almost everyone knows it's only gonna be a few people who will be able to cop these, a lot of people don't seem to care. Which is a fair reaction tbh.
 
I feel like if JB just added more pairs to this drop, people would be much more appreciative towards their marketing efforts. It would definitely make people feel like it's truly a 40th anniversary celebration.

Shame because I like the videos and content they're putting out. I haven't seen them do these stuff like this in a while. But since almost everyone knows it's only gonna be a few people who will be able to cop these, a lot of people don't seem to care. Which is a fair reaction tbh.

Yep. Their otherwise cool/fun marketing becomes insulting when the stock is this low and only catered towards resellers. If this was a big release like holiday 11s or something, I'd be way more into the hype. But as is, it's just rude.
 
I think the overall sneaker market is oversturated. I don’t seem much growth potential from here for Nike. But doesn’t mean they won’t keep taking in billions.
 
I think the overall sneaker market is oversturated. I don’t seem much growth potential from here for Nike. But doesn’t mean they won’t keep taking in billions.
Analyst projections have the entire market at about 5.5% growth annually between now and 2029. About $110b/yr in sales by the end of the decade. Last year was around 85-90B.
 
Analyst projections have the entire market at about 5.5% growth annually between now and 2029. About $110b/yr in sales by the end of the decade. Last year was around 85-90B.

Is that 110B with expected price increases or 5% growth in units sold?
 
Is that 110B with expected price increases or 5% growth in units sold?
I don’t believe that’s how market analysis and projections are done. Much harder to project arbitrary price increases from individual players.

I think it was an imarc report I read a couple months ago, but everything was in dollars, not units.
 
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