Jordan Retro 1 '85 Black/Red Feb 14th 2025

[trappedintime]

We’re not that far off here in agreeing it’s a dumb move to limit these so badly. But to your point about Nike selling the most retros than they ever have last year - if that point is true, then why did their market share still drop by 2 percent?

Basically, Nike/Jordan Brand is trying to generate buzz on their retros again because of how important they are. If they start to lose that market via over saturation , then the shareholders will be upset.

Again, it’s a dumb move. They could have made 100K pairs of these and they still would have sold out within minutes. But it just seems like Nike is taking an overly cautious approach in protecting their cash cow, because non-retros are tanking.

They’ve tried to make waves with numerous limited releases of 1’s in particular. Troohy room Chicagos, those $875 Wings pairs that pretty much dropped off the radar. Hell, even that first royals drop in 2013 was overly limited with a terrible release. Then the country wide outlet release of the banneds in 2011. There have been many others.

I tend to think this release was planned to be exactly what it is well over a year ago. All of the OCD quality/innovation/stock garbage gets regurgitated and takes the lead in all of the thinking about why this release is what it is. Just Nike commemorating 40 years of the shoe and thinking it’s good to have a “grail” 1 hard to obtain while pushing a plethora of other retros the first quarter.

As for market share, a 2% drop in market share for JB doesn’t mean the brand’s sales have dropped. They haven’t. It just speaks to the larger market conditions and sneaker sales as a whole growing thanks to other brands stepping it up. No one was faulting Apple when the iPad dropped from 95% market share to 85% as a bunch of cheap Android tablets hit the market. That happened and simultaneously apple’s ipad revenue and profit was growing exponentially. They aren’t mutually exclusive.

JB is doing better than Nike or any other brand as far as sales and demand go. Compare JB alone last year to NB+OC+Hoka (3 brands helping expand the market) and JB is still ahead.

 

[iTookanL]

KEEP DROPPING

 

[dhtowng]

KEEP DROPPING

It will. I have no doubt at this point

 

[Burglekutt]

KEEP DROPPING

Let's hope that continues. My size has been a bit up and down.

 

[trappedintime]

Let's hope that continues. My size has been a bit up and down.

The screenshot he posted was up and down too. I wouldn’t even bother looking again until release day. Most of the excessive price is built in from there being almost no supply.

 

[JMB10215]

Limiting an OG colorway has never happened before

 

[JMB10215]

I lied. The ballsack leather banned 1’s were limited I believe. I was 16 at the time so my memory is hazy

 

[GrizzlyAnimal]

lol

 

[trappedintime]

Limiting an OG colorway has never happened before

lol what?

Air Jordan 1 "Royal Blue" 2013 Release Date

Jordan Brand will be bringing back the classic Air Jordan 1 “Royal Blue” in 2013, along with a few other OG colorways. Featuring a Black/Royal colorway that sits atop a White midsole with the Nike Air branding. Look for these to make it’s re-debut on February 16th, 2013 for $140 that will be a...

sneakerbardetroit.com

 

[iTookanL]

Anyones NT crashing out a bit? Mines wonky today

 

[JMB10215]

lol what?

Air Jordan 1 "Royal Blue" 2013 Release Date

Jordan Brand will be bringing back the classic Air Jordan 1 “Royal Blue” in 2013, along with a few other OG colorways. Featuring a Black/Royal colorway that sits atop a White midsole with the Nike Air branding. Look for these to make it’s re-debut on February 16th, 2013 for $140 that will be a...

sneakerbardetroit.com

Was this limited?

 

[trappedintime]

Was this limited?

Yup, literally says so in the link (pre-release). As were the 2001 royals which only had 50k pairs made. In 2013 the release was a disaster and estimates were fewer pairs than 2001.

They’ve played the same game with different 1’s many times. Is it lame? Sure is! But it’s nothing new

 

[vegetaray123]

lol

 

[GrizzlyAnimal]

 

[GrizzlyAnimal]

 

[SlatanicPanic]

Lame

 

[Boo_Radley_]

These long posts and diatribes on how Nike/JB is failing is hilarious. The company is making and selling more shoes than they ever have whether it’s on sale racks or not they are still netting quadruple and 5 times profit on a pair of sneakers. Whether they’ve been over producing or not is another conversation. Niketalk has always had a very hard time deciphering how regular consumers and the lunatics on these message boards see things when it comes to the sneaker market. It is two very different perspectives. The truth is Nike is not marketing to “us.” They could honestly give 2 ****s if this release is pissing off some middle aged sneaker nerds on a messaging board. People like us are probably 1 half of a percent of Nikes customer base. We tend to overestimate our importance in the grand scheme of things. The mid 30’s to mid 40’s guy just isn’t who these companies are aiming to target anymore. Nike is marketing to our kids at this point, 14-30 is their target demographic. Those are the ages more likely to spend carelessly on an overpriced sneaker. My kids are 17 and 18 and I promise they don’t care about none of this **** that we talk about in these threads. Literally none of it. All they know is the banned 1’s are dropping and everyone wants to get their hands on them. The marketing is working for who they want it to work for.

 

[SlamShut]

If you get a pair of 2025s with the QR code on the citations that is really cool.

 

[freefrombondage]

These long posts and diatribes on how Nike/JB is failing is hilarious. The company is making and selling more shoes than they ever have whether it’s on sale racks or not they are still netting quadruple and 5 times profit on a pair of sneakers. Whether they’ve been over producing or not is another conversation. Niketalk has always had a very hard time deciphering how regular consumers and the lunatics on these message boards see things when it comes to the sneaker market. It is two very different perspectives. The truth is Nike is not marketing to “us.” They could honestly give 2 ****s if this release is pissing off some middle aged sneaker nerds on a messaging board. People like us are probably 1 half of a percent of Nikes customer base. We tend to overestimate our importance in the grand scheme of things. The mid 30’s to mid 40’s guy just isn’t who these companies are aiming to target anymore. Nike is marketing to our kids at this point, 14-30 is their target demographic. Those are the ages more likely to spend carelessly on an overpriced sneaker. My kids are 17 and 18 and I promise they don’t care about none of this **** that we talk about in these threads. Literally none of it. All they know is the banned 1’s are dropping and everyone wants to get their hands on them. The marketing is working for who they want it to work for.

Just sharing this to show that there is a differing opinion that is not just a small corner of the internet

 

[cobrab19]

These long posts and diatribes on how Nike/JB is failing is hilarious. The company is making and selling more shoes than they ever have whether it’s on sale racks or not they are still netting quadruple and 5 times profit on a pair of sneakers. Whether they’ve been over producing or not is another conversation. Niketalk has always had a very hard time deciphering how regular consumers and the lunatics on these message boards see things when it comes to the sneaker market. It is two very different perspectives. The truth is Nike is not marketing to “us.” They could honestly give 2 ****s if this release is pissing off some middle aged sneaker nerds on a messaging board. People like us are probably 1 half of a percent of Nikes customer base. We tend to overestimate our importance in the grand scheme of things. The mid 30’s to mid 40’s guy just isn’t who these companies are aiming to target anymore. Nike is marketing to our kids at this point, 14-30 is their target demographic. Those are the ages more likely to spend carelessly on an overpriced sneaker. My kids are 17 and 18 and I promise they don’t care about none of this **** that we talk about in these threads. Literally none of it. All they know is the banned 1’s are dropping and everyone wants to get their hands on them. The marketing is working for who they want it to work for.

 

[trappedintime]

Just sharing this to show that there is a differing opinion that is not just a small corner of the internet

It’s all the same regurgitated social media opinion. JB sold over half a million Columbias and that chump is comparing them to some Kayanos.

I guess if you can’t do basic math that moronic assessment makes a lot of sense but Asics didn’t sell more Kayanos than XI’s last year and they retail for half the price. JB throttles Asics in sales and you’re here spreading this nonsense as if any of it checks out.

 

[Boo_Radley_]

It’s all the same regurgitated social media opinion. JB sold over half a million Columbias and that chump is comparing them to some Kayanos.

I guess if you can’t do basic math that moronic assessment makes a lot of sense but Asics didn’t sell more Kayanos than XI’s last year and they retail for half the price. JB throttles Asics in sales and you’re here spreading this nonsense as if any of it checks out.

Right, it’s quite possible that Nike sold more Air Force ones and Monarchs than New Balance and ASICS entire companies sold combined in 2024. And trust me I have nothing against NB or ASICS, I think they’re making great products but we gotta put this in perspective. People on these boards be so far out of touch with reality it’s crazy.

 

[DYNAMICS]

I want to hurl.

 

[trappedintime]

Right, it’s quite possible that Nike sold more Air Force ones and Monarchs than New Balance and ASICS entire companies sold combined in 2024. And trust me I have nothing against NB or ASICS, I think they’re making great products but we gotta put this in perspective. People on these boards be so far out of touch with reality it’s crazy.

Absolutely and this ends up all being perception, which is what creates YouTube content, no matter how factually incorrect it is. If JB had produced 200k less XIs they’d appear to be more popular than they are, but JB would have lost $46M in revenue.

All of these increased productions last year would have looked like home runs from a sellout perspective but the entire run of MB 4’s, BC4’s, BC3’s, Columbia XIs did or will sell out eventually at volumes unimaginable 5 years ago, let alone 10. If they moved say another 700k-1M pairs than they would have with previous production runs, we’re talking about 150-250M more in revenue. And we know their manufacturing costs are the lowest in the industry and they do zero marketing.

But to actually look at sales numbers from these other companies you’d see they aren’t even making a dent in JB’s revenue. The fact the market is growing, the secondary players are seeing increased revenue and JB’s revenue is still higher year after year proves beyond any hair brain YouTuber’s perceptions that JB’s not losing out on business to NB, ASICS, OC, Hoka, etc.

But JFC, can’t some of these dudes actually move beyond perceptions and use a smidgeon of brain power?

 

[forest hills]

Going this far with the marketing only for this release to be nothing more than out of touch Nike/JB executives high five'ing each other because they think this will bring instant sell out levels of hype back to the brand, despite many consumers online verbalizing their lack of care for the release due to the price, exclusivity, and for some a lack of interest. All while most of the stock ends up in the hands of resellers who don't care about nor respect all that these shoes stand for while they charge $900+ per pair. This release is nothing short of frustratingly dumb and insanely corny.