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I don't really think Nike is going for hype here, Kevin Hart is a big gym guy himself so I think that is the appeal, his name is just to give a little boost
Nike probably made minimal profits from the Yeezy's, they really had no reason to keep an ego maniac who wanted creative control over his designs
Nike probably made minimal profits from the Yeezy's, they really had no reason to keep an ego maniac who wanted creative control over his designs