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we............demand.............respect................bears
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Originally Posted by philly5fan
Originally Posted by venom lyrix
philly5fan wrote:
Why doesn't Desean get any love on here when talking about top receivers??
-Told dudes Giants would finish last in the division
-Chiefs wont make the playoffs.. well actually that division is horrible.. but if the Chargers get it together Chiefs are gonna crumble
- Yall Philly fans get excited way too easily. You guys beat 2 awful teams in the Lions (almost lost) and the Jags, and lost to the Packers. Big test next week vs the skins.
- Jackson isn't mentioned as a top WR because he really isn't. He is a great deep threat, and thats where his skills are best utilized.
- I don't see anyone stopping the Chiefs in that division right now...not the way that D is playing.
Originally Posted by philly5fan
Originally Posted by venom lyrix
philly5fan wrote:
Why doesn't Desean get any love on here when talking about top receivers??
-Told dudes Giants would finish last in the division
-Chiefs wont make the playoffs.. well actually that division is horrible.. but if the Chargers get it together Chiefs are gonna crumble
- Yall Philly fans get excited way too easily. You guys beat 2 awful teams in the Lions (almost lost) and the Jags, and lost to the Packers. Big test next week vs the skins.
- Jackson isn't mentioned as a top WR because he really isn't. He is a great deep threat, and thats where his skills are best utilized.
- I don't see anyone stopping the Chiefs in that division right now...not the way that D is playing.
yeah but he got stopped on 4 straight plays at the 1 vs the Lions, and with the way the Bears O-line has been working the run was no guarentee but we still wanted to take the lead with the oppurtunity. Not to mention that should of worked, Clark was wide open and the ball hit him in the hands and Clark has been a sure fire target for years, play should have worked.Originally Posted by TheGift23
...Mike Martz called a passing play at the half yard line on 4th down though.
yeah but he got stopped on 4 straight plays at the 1 vs the Lions, and with the way the Bears O-line has been working the run was no guarentee but we still wanted to take the lead with the oppurtunity. Not to mention that should of worked, Clark was wide open and the ball hit him in the hands and Clark has been a sure fire target for years, play should have worked.Originally Posted by TheGift23
...Mike Martz called a passing play at the half yard line on 4th down though.
Originally Posted by philly5fan
Originally Posted by venom lyrix
philly5fan wrote:
Why doesn't Desean get any love on here when talking about top receivers??
-Told dudes Giants would finish last in the division
-Chiefs wont make the playoffs.. well actually that division is horrible.. but if the Chargers get it together Chiefs are gonna crumble
- Yall Philly fans get excited way too easily. You guys beat 2 awful teams in the Lions (almost lost) and the Jags, and lost to the Packers. Big test next week vs the skins.
- Jackson isn't mentioned as a top WR because he really isn't. He is a great deep threat, and thats where his skills are best utilized.
- I don't see anyone stopping the Chiefs in that division right now...not the way that D is playing.
Originally Posted by philly5fan
Originally Posted by venom lyrix
philly5fan wrote:
Why doesn't Desean get any love on here when talking about top receivers??
-Told dudes Giants would finish last in the division
-Chiefs wont make the playoffs.. well actually that division is horrible.. but if the Chargers get it together Chiefs are gonna crumble
- Yall Philly fans get excited way too easily. You guys beat 2 awful teams in the Lions (almost lost) and the Jags, and lost to the Packers. Big test next week vs the skins.
- Jackson isn't mentioned as a top WR because he really isn't. He is a great deep threat, and thats where his skills are best utilized.
- I don't see anyone stopping the Chiefs in that division right now...not the way that D is playing.
Originally Posted by CP1708
So far only two Canes touched paint, hopefully one or both of the Bears can get there tonight. Shockey, and S Moss, and now Olsen and Hester.
Originally Posted by CP1708
So far only two Canes touched paint, hopefully one or both of the Bears can get there tonight. Shockey, and S Moss, and now Olsen and Hester.
Sponsor redemptions have been going on for years, the most famous of which — at least in pro sports — is the Taco Bell Chalupa promotion when a basketball team scores more than 100 points.
But no one has done what the Seattle Seahawks and its marketing partners are now doing: Each of them attaching game statistics to free giveaways.
When grouped together, it's an impressive offering of "freemiums" for fans.
Let's take Sunday's 27-20 victory over the San Diego Chargers for example.
Because the team scored a touchdown in the redzone, fans can show their ticket at a local 7-Eleven to redeem a free small slurpee ($1.09) and a 3.5 oz bag of Oberto beef jerky ($4.99).
Since the team scored three touchdowns and won (topping for each touchdown and double that for a win) fans get six free toppings when they order a $9 large pizza at Papa John's. We went to a Papa John's . A large with six toppings would cost us $18. So that's a $9 value there.
The team scored at least 21 points, so any fan (even the ones not at the game) can redeem a free small stack of buttermilk pancakes from IHOP . To encourage redemption, IHOP has a printable coupon on the Seahawks Web site.
But wait, there's more. The Seahawks had more than three sacks, so fans can redeem a Jumbo Jack burger from Jack In The Box (99 cents). The team also had more than 100 yards passing, so that's a free doughnut at local sponsor Top Pot ($2.00).
And they team wasn't done there. XBox gives 25 free yearly subscriptions to fans when there is a kickoff for a touchdown. Fifty fans got the item, which has a $40 value, thanks to the fact that Leon Washington took it to the house twice.
And a lucky fan won two Alaska Airlines tickets from Seattle to Hawaii (a value of $64 because the Seahawks scored within the final two minutes of the half/game.
The sponsor who got left out of Sunday's game was Great Clips, which offers a free haircut when the team scores a defensive touchdown (that didn't happen on Sunday). The team says Great Clips (average haircut $15) had a 10 percent redemption rate the last time the company gave away cuts. That would be 6,700 people.
Fans got the ultimate in that on Sunday, their Seahawks won. But the team's marketing partners also offered $1,580,738 in free product should the redemption rate be 100 percent (which of course it won't approach)
The lesson here for sponsors and teams is that just because there's a sponsorship deal doesn't mean that fans care about the deal. You have to make fans care about you and especially in this economy you have to give something away for free. Because if people haven't tried your product before, they certainly aren't motivated to do so because you are now a team partner. They'll do it if you show them that you appreciate them and that's what the Seahawks and their sponsors have done here.
Why does it pay to give something away for free? Because it doesn't really cost the sponsor much. Sure the retail value of the giveaways could reach $1.5 million for Sunday's game, but the actual value is much less. How much do you think it costs 7-Eleven to produce a small Slurpee (my guess is less than 10 cents)? Top Pot sells their doughnuts for an average of $2. How much does it cost to make one? Again, it's in the 10 to 20 cent range.
Expect teams in the future to follow the "freemium" model and get all their sponsors into the giveaway act. It's the only way deals will work these days and actually drive business.
Link
That's
Sponsor redemptions have been going on for years, the most famous of which — at least in pro sports — is the Taco Bell Chalupa promotion when a basketball team scores more than 100 points.
But no one has done what the Seattle Seahawks and its marketing partners are now doing: Each of them attaching game statistics to free giveaways.
When grouped together, it's an impressive offering of "freemiums" for fans.
Let's take Sunday's 27-20 victory over the San Diego Chargers for example.
Because the team scored a touchdown in the redzone, fans can show their ticket at a local 7-Eleven to redeem a free small slurpee ($1.09) and a 3.5 oz bag of Oberto beef jerky ($4.99).
Since the team scored three touchdowns and won (topping for each touchdown and double that for a win) fans get six free toppings when they order a $9 large pizza at Papa John's. We went to a Papa John's . A large with six toppings would cost us $18. So that's a $9 value there.
The team scored at least 21 points, so any fan (even the ones not at the game) can redeem a free small stack of buttermilk pancakes from IHOP . To encourage redemption, IHOP has a printable coupon on the Seahawks Web site.
But wait, there's more. The Seahawks had more than three sacks, so fans can redeem a Jumbo Jack burger from Jack In The Box (99 cents). The team also had more than 100 yards passing, so that's a free doughnut at local sponsor Top Pot ($2.00).
And they team wasn't done there. XBox gives 25 free yearly subscriptions to fans when there is a kickoff for a touchdown. Fifty fans got the item, which has a $40 value, thanks to the fact that Leon Washington took it to the house twice.
And a lucky fan won two Alaska Airlines tickets from Seattle to Hawaii (a value of $64 because the Seahawks scored within the final two minutes of the half/game.
The sponsor who got left out of Sunday's game was Great Clips, which offers a free haircut when the team scores a defensive touchdown (that didn't happen on Sunday). The team says Great Clips (average haircut $15) had a 10 percent redemption rate the last time the company gave away cuts. That would be 6,700 people.
Fans got the ultimate in that on Sunday, their Seahawks won. But the team's marketing partners also offered $1,580,738 in free product should the redemption rate be 100 percent (which of course it won't approach)
The lesson here for sponsors and teams is that just because there's a sponsorship deal doesn't mean that fans care about the deal. You have to make fans care about you and especially in this economy you have to give something away for free. Because if people haven't tried your product before, they certainly aren't motivated to do so because you are now a team partner. They'll do it if you show them that you appreciate them and that's what the Seahawks and their sponsors have done here.
Why does it pay to give something away for free? Because it doesn't really cost the sponsor much. Sure the retail value of the giveaways could reach $1.5 million for Sunday's game, but the actual value is much less. How much do you think it costs 7-Eleven to produce a small Slurpee (my guess is less than 10 cents)? Top Pot sells their doughnuts for an average of $2. How much does it cost to make one? Again, it's in the 10 to 20 cent range.
Expect teams in the future to follow the "freemium" model and get all their sponsors into the giveaway act. It's the only way deals will work these days and actually drive business.
Link
That's
Originally Posted by Fade On You
Originally Posted by philly5fan
Originally Posted by venom lyrix
philly5fan wrote:
Why doesn't Desean get any love on here when talking about top receivers??
-Told dudes Giants would finish last in the division
-Chiefs wont make the playoffs.. well actually that division is horrible.. but if the Chargers get it together Chiefs are gonna crumble
- Yall Philly fans get excited way too easily. You guys beat 2 awful teams in the Lions (almost lost) and the Jags, and lost to the Packers. Big test next week vs the skins.
- Jackson isn't mentioned as a top WR because he really isn't. He is a great deep threat, and thats where his skills are best utilized.
- I don't see anyone stopping the Chiefs in that division right now...not the way that D is playing.
So Desean isnt a top WR cuz hes mainly a deep threat?? What has Randy Moss been??
Originally Posted by Fade On You
Originally Posted by philly5fan
Originally Posted by venom lyrix
philly5fan wrote:
Why doesn't Desean get any love on here when talking about top receivers??
-Told dudes Giants would finish last in the division
-Chiefs wont make the playoffs.. well actually that division is horrible.. but if the Chargers get it together Chiefs are gonna crumble
- Yall Philly fans get excited way too easily. You guys beat 2 awful teams in the Lions (almost lost) and the Jags, and lost to the Packers. Big test next week vs the skins.
- Jackson isn't mentioned as a top WR because he really isn't. He is a great deep threat, and thats where his skills are best utilized.
- I don't see anyone stopping the Chiefs in that division right now...not the way that D is playing.
So Desean isnt a top WR cuz hes mainly a deep threat?? What has Randy Moss been??