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Nike has caught on to that fact that "gimmicks" helps sales especially to the younger generation that may not know their history.
I think that's EXACTLY what this so-called Olympic Medal Pack is. But like a few others have said, these could have sold themselves. Largely on nostalgia alone. A few youngsters might think the whole Olympic tie in sounds cool, but to most of the rest of us it just sounds silly.
EDIT: @ a few years from now when you hear some noob say, "Hey, I still got me a fresh pair of Olympic Vs!" Uh, no. LOL.
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