Nike is like Apple meaning that they are sometimes late to the party but do it better when they get there.
Nike has always been athlete first. It's what and who their company is based on. Now, artists of different disciplines have a major impact on footwear culture.
If y'all remember Adidas been doing the artist work since back in the day (Run DMC, Missy Elliot, Snoop Dogg etc)
Hell, Kanye asked for more SKU’s for Nike to say no to only give Virgil what he had originally asked for
Virgil is their golden goose. He’s not going anywhere.
Travis is big, but I don't view him as a creator, so to speak, in the footwear space. At this point, Virgil can walk into meetings and ask for anything.