I forgot about the CP3 line
I wonder how much money Nike makes off of Jordan Brand. There's a "stigma" surrounding JB, and everything else it does is dwarfed by the actual Jordan sig retros. This wasn't always the case. When it first hit the scene...JB was cool. *****s wanted the Team Jordans, the Eddie Jones/Vin Baker sigs, etc. Somewhere along the line there was a disconnect and just pure laziness by Nike from a creative standpoint. I think Zion may be a step in the right direction, and at $75 million...you bet your *** they have their top people on it. Expect something on a higher level than anything we've seen them do with their other athletes.