- Oct 31, 2016
- 55
- 138
10 years ago before the AM95 became popular in the netherlands, france, germany and other EU countries the price difference between 90s and 95s was only 20-25 euro, 90s were 140-145 euro and 95s were 160-165 euro but after the 20th anniversary AM Day campaign from the 95s in 2015 the popularity from the 95s starting to increase heavily, nike noticed the higher demand and immediately raised the price from 160 to 170 euro later the PRM and LX models starting to show up and those starting to cost 175-180 euro, at the current moment 95s are probably the second most popular retro Air Max here in the EU after the 97s, surpassing the AM1s and the 90s, popularity from the 90s decreased heavily the last few years and the silhouette went from the second place to the sixth place when it comes to popularity, i agree with you that the 2020 AM3 radiant reds is a better sneaker from a sneaker collectors perspective compared to the neons, cuz its recrafted and the shade of red is close to the OG etc, but you need to understand that the demand in general for the neon 95s in the EU and Asia is way larger than the 90s and that the majority of the buyers that buys a pair of neons have probably no affinity with the sneakergame or collecting sneakers so they wont care or see that the AM3 is the better sneaker from the 2, the only thing what counts for them is that they want the hottest retro Air Max on the current market and that are the neon 95s right now
We shouldn't generalize the EU as European nations had MASSIVELY DIFFERENT PREFERENCES.
I was born in 1980 in Paris and i lived trough all those air maxes crazes. Paris is Paris. London is London. Munich is Munich. More than countries, cities within them had different preferences.
Believe it or not, the 95's NEVER were the most popular air max in France. The Big Windows remained by far the most iconic air max until the TN's were released and adopted by the projects as their go to pair of kicks.
In fact, before the BW, air maxes were popular but not like that. They were cool shoes but no model had a real impact and got embraced universally by an entire generation. I remember Pumps being MUCH MORE coveted in the early 90's as any pair of Air Max. When Barckleys came out everyone wanted them. No one was lining up for a pair of Air Max 90's i can tell you that.
95's ruled Liverpool in particular and England / Netherlands as a general rule. They were fire in France too but never reached the status of a generational cultural icon like the BW's and TN's.