- 7,138
- 6,238
- Joined
- Mar 1, 2007
- create hype by leaking some info & pics, generate buzz
- limit quantity for their hyped most popular products
- retro them couple of yrs later to pull in more prospective "new" customers
- profit with sales and limited quantity hype, so that those who missed out on last versions release will attempt to cop the next retro version
- repeat from 1
smart
...and don't forget the trickle down shoeconomics. A shoe sells out, thus a similar CW sells out of varying models. Take the Banned 31. Or any other blk/red shoe. (blk/red AM1)