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- Feb 6, 2011
It may sound like a broken record, but I see absolutely NO harm in reiterating over and over again that buying from resellers, especially on release day, is a horrible thing for everyone. The usual argument or retort that seems to make people feel okay about their own careless spending is "it doesn't matter what another man spends his money on." It certainly does matter as far as what the overall market looks like, and what everyone pays. The fact that resellers ask so much and people pay them out on release day gives an overall false impression that if you get lucky and score a pair, it is now worth 1.5-2x retail right off the bat. It feeds the demand and "can't miss" attitude that fuels many ignorant purchases to begin with. If people thought they were only going to be worth $25 over retail, I think fewer people - even those that aren't reselling - would be interested in them.
My theory is that if people didn't think Jordans were worth so much more than retail, they'd collect fewer of them because there is a large segment of consumers that aren't buying because they really love the shoes, but rather because they think it's cool to do and some great investment due to what resellers set the entry price at.
you made some really good points there!