dblplay1212
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No offense, but how old are you? There was lines at midnight on Thursday night's I'm the 80s. My mom would go to the midnight release every year the week of the All Star Game to cop the new J's so I'd be the only kid in school with them on Friday. This was 88-90. Saying there was no hype is silly.I say tiffs created the hype. Some say the concords.
Before that...Nike had no stories and nicknames to sell us.
Undftd was holding pop ups. One off releases since the day they opened up.
And no nicknames? You ever heard of Air Jordan? Bo? Neon Deion?
I have respect for Undftd but you're giving them waaaaaay too much credit. They came around in 2002. Nike was king for 15+ years by that point solely bc of their marketing.
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