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Here's how I understand it. They are trying to reduce the costs and time it takes for international remittances ($500B market). Telcoin is targeting lower income populations who have cell phones but no bank accounts- which is very common. Typically someone would use Western Union - would be charged a big fee and can take a week. Telcoin is an instant transaction and only charges .5% when you exchange fiat to telcoin or vice versa.
Thank you for the explanation that helps alot