It could happen. Maybe like how lids works. You buy their card for 5 bucks a year and get all your hats 5 bucks off. Nike/JB could offer us a membership card that we have to pay annually say like $50.00 to $100.00 bucks and we get all of there products at a discount. Like $10.00 bucks off every pair of shoes we purchase. Only the people who buy a lot of pairs of shoes every year would benefit from it. Just my opinion anyway.
The reason this could never work is simple:
If Nike charged you to get discounts on shoes year round...
How would you apply the discount at Footlockers? Champs? Mom and Pop Shops?
No because they wouldnt honor a discount card from Nike when they had to pay for a shoe already and are trying to get get the biggest profit margin available.
So then you say.. no I want the discount applied to all online Nike purchases.
Well thats fine.. and dandy.. but most likely every person trying to use that will try and use it on SMU's and Energy Releases and MANY will not be able to get the few that are released on line..
Then what?
Back to the complaint that not enough pairs are made.