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October 4th
For the E3 demo 2K was playing a match in the recently completed NBA Finals. The Dallas Mavericks hosted the Miami Heat and I got to see some of what the developers are doing to make the post-season feel more like an event and less like just another game of basketball. Because let's face it, with most sports games the postseason is nearly indistinguishable from any of the other games you play.
In the NBA 2K12 demo, the NBA Finals logo is plastered over everything, and there's an added level of pomp and circumstance to the opening cinematic. The character rosters are moving full 3D models of the players. During the game little ads pop up on the bottom showing the rivalries of the teams, and making the game look like a TNT broadcast. The fans in the stage are wearing game shirts, showing their support with a sea of team colors. It's all a lot of fluff but it's the sort of fluff you would expect when watching the Finals on TV.