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- Dec 19, 2012
yeah that's definitely a good point (in no way am I dude's biggest fan either) - it seems like he's become a magnet for all types of hate. but then looking at his comments, Kith stocks general releases as well (and sometimes for a little bit more than they sell for everywhere else - ie. when GTFan called it out the other week) and probably makes the majority of their money selling GR's. Their/his genius is in marketing - they manage to create hype levels for pretty much ANY release just by the mere fact that they are selling it (pretty much anything dropped on their website sells out quick fast for the most part).While it comes across as harsh and rude, his point is clear. Some kicks are more limited than others. I'm not his biggest fan by a mile, but people need to stop badgering him over stupid stuff. I'm glad GTFan called him out the other week, and he makes a lot of missteps, but I think people are out to rag on him just for the sake of it.
Conversely though what Asics doesn't understand is that without dudes like Fieg (who was instrumental in building the hype and resurgence that Asics currently enjoys) their brand would still be essentially limited a select group of enthusiasts. Why do you think company's like Reebok are scrambling to do collaborations with guys like Frank the Butcher? With the hype built off those collaborations they are able to sell larger amounts of their GR's to a highly coveted "taste-making" market segment. A company won't survive off of a handful 500-1,000 pair releases a year - the real bread is in their standard releases.
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