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Jesus christ my ***** nobody talkin down on your sacred saint of the trap... but in no world is Jeezy looked at as an "artist" & gucci is looked at as an "exec". that's a completely false narrative.
only reason I even commented is because you just be on here saying stuff because you think it sound good bro
2 months after he announced the desk job at Atlantic he was dropping singles to build buzz for Its Tha World, which dropped a month or 2 later in Dec. At the top of the year around Feb they sent RIP (a big single) to radio, did the video etc and worked that song til damn near the summer with like 3 remixes.
About 3-4 months after that he was on Twitter ranting about Def Jam, asking where LA Reid was at and threatening to leak his album before xmas if they kept refusing to give him a release date. Mind you, the same week this is going on "My Hitta" (the lead single and biggest song of his artists career) is peaking on the charts. That sound like a _ falling back to be an Exec to you?