RIP New York Hip-Hop? (Need Some Feedback)

[trynafeelmink]

Don Q really be snappin, son needs a lot more seasoning but in a year or two he's gonna be a problem.

 

[Peep Game]

Apparently 50 Cent signed this dude Phresher, who's from Brooklyn.













And judging by the comments on this vid, he changed his style after being bodied(???????????) by Tory Lanez

https://youtu.be/KU689x9VtN0

 

[Maximus Meridius]

^ Well he's better than Designer.



The south gon be running **** for a long time. It's like _'s cant help but to sound/dance like them.

 

[kingfoamnyc]

^ Well he's better than Designer.



The south gon be running **** for a long time. It's like _'s cant help but to sound/dance like them.

Jungle music is too easy to make

 

[Peep Game]

What does Nas' brother have to do with this?

 

[Maximus Meridius]

^ Well he's better than Designer.



The south gon be running **** for a long time. It's like _'s cant help but to sound/dance like them.

Jungle music is too easy to make

Whatever you wanna call it they got the game in a choke hold. Once upon a time NY wasn't tryna sound like anybody else.



*plays Nas & AZ Mo Money, Mo Murder*

 

[kingfoamnyc]

Not gonna disagree with u at all

 

[trynafeelmink]

I'm really not getting what ya'll dudes consider back?? No one region is ever going to run hiphop again. While the south influence has the biggest impact on club records & blogs/social media, which then switch into radio records, the fact remains that the guys who are really all over the charts and actually selling are from a Variety of places

Kendrick
Drake
Cole
Sean
Future
Logic
Wiz
Wale
Meek
Kevin Gates
Fetty Wap
A$AP Rocky
Joey Badass
Travis Scott
Chance The Rapper
Tyler The creator

Obviously some of these artist are much huger than others but these are some of the artist that come to mind as far as actual tangible success goes. meaning record sales, Tours, Mainstream Influence etc etc goes. Just them as brands.

there's 3 max who music fits remotely near the trap sound that is "dominating" rap. it's dominating as far as #'s of rappers doing it go, but as far as actual long lasting success & creating a career that southern sound isn't as dominate in hip hop as its made out to be. The overall sound is quite diverse. This is no longer the Era with Tip, Jeezy, Wayne, Ross, Gucci all at the top of mainstream rap. Nor is it Jay, 50, Ja, X run that NYC had. The game is mixed at the top and only artist who can stay in there own lane and have a semblance of a unique sound are the ones who are truly prospering

When you start to look at all of these cats who are in that trap lane that a lot of people say are the dominate sound look at the numbers they are selling, look at the venues they are playing, the endorsements and visibility of their brands.. they're barely doing better if not worse in those tangible aspects than a rapper who is doing the opposite of that music and still concentrating on lyrics (Pusha, Curren$y, Schoolboy, Danny Brown, Bronson, Dave East).

I think that this heavy trap music culture & music seems so overwhelming simply because

1) it's the easiest for any rapper to Emulate, so so many try it
2) It's the choice music of teen/ early adult hood, meaning it will be played in clubs more, radio more, highlighted on social media
3) it's extremely easy to produce, so it's constantly being prepped and delivered

when looking at the game in a whole southern sound isn't enough to make you a star, the stars seem to be able to have various sounds and fit with most.

 

[pmpdaddyrobford]

I'm really not getting what ya'll dudes consider back?? No one region is ever going to run hiphop again. While the south influence has the biggest impact on club records & blogs/social media, which then switch into radio records, the fact remains that the guys who are really all over the charts and actually selling are from a Variety of places

Kendrick
Drake
Cole
Sean
Future
Logic
Wiz
Kevin Gates
Fetty Wap
A$AP Rocky
Joey Badass
Travis Scott
Chance The Rapper
Tyler The creator

Obviously some of these artist are much huger than others but these are some of the artist that come to mind as far as actual tangible success goes. meaning record sales, Tours, Mainstream Influence etc etc goes. Just them as brands.

there's 3 max who music fits remotely near the trap sound that is "dominating" rap. it's dominating as far as #'s of rappers doing it go, but as far as actual long lasting success & creating a career that southern sound isn't as dominate in hip hop as its made out to be. The overall sound is quite diverse. This is no longer the Era with Tip, Jeezy, Wayne, Ross, Gucci all at the top of mainstream rap. Nor is it Jay, 50, Ja, X run that NYC had. The game is mixed at the top and only artist who can stay in there own lane and have a semblance of a unique sound are the ones who are truly prospering

When you start to look at all of these cats who are in that trap lane that a lot of people say are the dominate sound look at the numbers they are selling, look at the venues they are playing, the endorsements and visibility of their brands.. they're barely doing better if not worse in those tangible aspects than a rapper who is doing the opposite of that music and still concentrating on lyrics (Pusha, Curren$y, Schoolboy, Danny Brown, Bronson, Dave East).

I think that this heavy trap music culture & music seems so overwhelming simply because

1) it's the easiest for any rapper to Emulate, so so many try it
2) It's the choice music of teen/ early adult hood, meaning it will be played in clubs more, radio more, highlighted on social media
3) it's extremely easy to produce, so it's constantly being prepped and delivered

when looking at the game in a whole southern sound isn't enough to make you a star, the stars seem to be able to have various sounds and fit with most.

denzel curry and Dave East too

 

[wavycrocket]

All the way sold on Young M.A. She got IT

 

[kingfoamnyc]

I'm really not getting what ya'll dudes consider back?? No one region is ever going to run hiphop again. While the south influence has the biggest impact on club records & blogs/social media, which then switch into radio records, the fact remains that the guys who are really all over the charts and actually selling are from a Variety of places

Kendrick
Drake
Cole
Sean
Future
Logic
Wiz
Kevin Gates
Fetty Wap
A$AP Rocky
Joey Badass
Travis Scott
Chance The Rapper
Tyler The creator

Obviously some of these artist are much huger than others but these are some of the artist that come to mind as far as actual tangible success goes. meaning record sales, Tours, Mainstream Influence etc etc goes. Just them as brands.

there's 3 max who music fits remotely near the trap sound that is "dominating" rap. it's dominating as far as #'s of rappers doing it go, but as far as actual long lasting success & creating a career that southern sound isn't as dominate in hip hop as its made out to be. The overall sound is quite diverse. This is no longer the Era with Tip, Jeezy, Wayne, Ross, Gucci all at the top of mainstream rap. Nor is it Jay, 50, Ja, X run that NYC had. The game is mixed at the top and only artist who can stay in there own lane and have a semblance of a unique sound are the ones who are truly prospering

When you start to look at all of these cats who are in that trap lane that a lot of people say are the dominate sound look at the numbers they are selling, look at the venues they are playing, the endorsements and visibility of their brands.. they're barely doing better if not worse in those tangible aspects than a rapper who is doing the opposite of that music and still concentrating on lyrics (Pusha, Curren$y, Schoolboy, Danny Brown, Bronson, Dave East).

I think that this heavy trap music culture & music seems so overwhelming simply because

1) it's the easiest for any rapper to Emulate, so so many try it
2) It's the choice music of teen/ early adult hood, meaning it will be played in clubs more, radio more, highlighted on social media
3) it's extremely easy to produce, so it's constantly being prepped and delivered

when looking at the game in a whole southern sound isn't enough to make you a star, the stars seem to be able to have various sounds and fit with most.

This is such a great post and factual on all points. Let's be real here all that southern trap **** is cool for the parties and clubs but it's not translating all to real support from the "fans" and record sales. The "hottest" artist in the south outside of future just sold 16k first week with lyor pushing him and the gay agenda in full force. Women lie men lie numbers don't and I'm willing to bet all these "non relevant" east coast artist outsell their southern counterparts

 

[str8drop]

Y'all _'s just go in circles with this ****

 

[wavycrocket]

I don't think y'all understand what Thug and Lyor are doing now. Low key, it's smart.

1. They are selling 20k to 40k disposable mixtapes every few months. They are marketing these tapes as "Albums".....but they aren't even albums. The label is putting little in the marketing budget for these....and still able to sell tapes that woulda been free on Datpiff and Lvrmixtapes for profit.

2. They then release them for free a few days later ...let the songs be distributed on all the steaming services....and rack up streams/views.....while building the fan base and allowing Thug to constantly tour with new content.

All the newer street rappers are following this type of blueprint. 21 Savage released his last mixtape "Savage Mode" for sale for about a week. It was #1 on iTunes.

 

[Peep Game]

He'd probably have more legit sales if his ambiguous androgynous gimmick wasn't offset by people knowing he has 12 kids. Marcus Camby gif to his fake gay stuff and ****** music

 

[wavycrocket]

Thug has sold over 100K units worth of mixtapes since February of this year.

Mixtapes. They not going the traditional route.

 

[flesh prince]

I don't think y'all understand what Thug and Lyor are doing now. Low key, it's smart.

1. They are selling 20k to 40k disposable mixtapes every few months. They are marketing these tapes as "Albums".....but they aren't even albums. The label is putting little in the marketing budget for these....and still able to sell tapes that woulda been free on Datpiff and Lvrmixtapes for profit.

2. They then release them for free a few days later ...let the songs be distributed on all the steaming services....and rack up streams/views.....while building the fan base and allowing Thug to constantly tour with new content.

All the newer street rappers are following this type of blueprint. 21 Savage released his last mixtape "Savage Mode" for sale for about a week. It was #1 on iTunes.

Yeah the traditional album is dead.

With streaming now there's no difference between albums and mixtapes.

I feel like Thug would be 10x bigger though if he didn't have Lyor over him. And signed to a real label.

 

[kingfoamnyc]

So does this same new narrative apply to east coast specifically New York artist as well ? Absolutely not.

 

[trynafeelmink]

Granted that isn't bad... but my point was that other artist are doing similar #'s off of mixtapes & they our looked at as lesser artist. I hear all the time how "hot" young thug is in rap yet he's not doing the #'s that hot artist are doing, he's not doing the venues, he's not doing the deals etc etc.

His contemporaries when it comes to those tangible things are artist who most wouldn't have near a top 10 Hottest list. However they are doing the same amount of sales as thug and aren't making music with a "popular sound". yet it's heralded as if artist in a certain lane are much bigger than artist who may have fans in another niche.

Pusha at the top of the year, dropped a Mixtape/EP that did 45,000 first week, no radio play, no club songs, no Major features. And it was a dark album heavily reliant on lyrics. Basically a complete 180 from Thugs music and has just the same impact, just in two different demos.

All i'm saying is that rap media makes it seem as if you aren't huge amongst the 18-25, In the club, all over social media crowd then somehow your not "hot" and in reality your likely to be just as successful if not more just making the music that you naturally want to do & not chasing the southern influenced hits.

 

[wavycrocket]

So does this same new narrative apply to east coast specifically New York artist as well ? Absolutely not.

It's not a narrative. Dudes are now getting paid for mixtapes.

Most rappers with a buzz should take note. Regardless of where they are from. Mixtapes are essentially how you build your fan bases.

Thug is selling close to 40k a week from mixtapes, with little promotion and budget.

 

[flesh prince]

So does this same new narrative apply to east coast specifically New York artist as well ? Absolutely not.

...yes

If they're doing 20-40k in tapes

But you probably can't name someone that is doing that and just brought this up to make it seem like we're anti NY.

All this being said, Thug kinda still takes the L for having Lyor in his pockets without Lyor putting much (visible) effort into marketing him.

The "marketing" that Thug does (which seems solely IG/Twitter/YouTube based) seems like it could be done by him and a good team. Not a label taking presumably a large percentage of your profits and telling you when and when not to drop music.

 

[flesh prince]

It also has to be taken into account that there is an entire Napster > Kazaa > LimeWire > uTorrent > etc. generation of post 95 babies that have never paid for music or at least have not paid for music in 10-15 years.

The record industry's failure to accept that there is a new generation of millenials that are not used to paying for music is why it's in the predicament it's in now.

You can point out outliers like Drake or whoever but even for those artists, they are probably getting only 10% of the sales they would have gotten if they came out and had the same impact 15 years ago.

Album sales as a metric became outdated once you could get any album with a 5 second Google search and especially outdated now that the cost of 1 album can get you an infinite amount of music on a streaming service of choice.

People really don't want to accept that the retail album is dead. Find a new way to monetize music.

 

[trynafeelmink]

...yes

If they're doing 20-40k in tapes

But you probably can't name someone that is doing that and just brought this up to make it seem like we're anti NY.

All this being said, Thug kinda still takes the L for having Lyor in his pockets without Lyor putting much (visible) effort into marketing him.

The "marketing" that Thug does (which seems solely IG/Twitter/YouTube based) seems like it could be done by him and a good team. Not a label taking presumably a large percentage of your profits and telling you when and when not to drop music.

The thing is outside of the bigger artist thug is getting the same promo that most artist get, labels ain't dumping millions into projects no more. Your promo is basically touring, social media, blogs, youtube vids, listening events etc etc.

in the past year out of NYC you have

Bronson - 40K first week
Ferg - 35K
Flatbush Zombies - 28K
Joey - 54K
Chinx Drugz - 15K first week

this is just NYC alone, Now if i was to start going through other regions and highlighting artist doing similar #'s who aren't doing trap/melodic "popular music" it would put more perspective on that sound not being nearly as dominate as we like to think.

 

[dat dude chris]

I believe Bronson & Joey actually did slightly bigger numbers than that & theyre both on tv too but then again NY hip hop is dead

 

[str8drop]

Pusha at the top of the year, dropped a Mixtape/EP that did 45,000 first week, no radio play, no club songs, no Major features. And it was a dark album heavily reliant on lyrics. Basically a complete 180 from Thugs music and has just the same impact, just in two different demos.

So let me get this straight, Push drop a Studio Album with real money spent on pressed up physicals in the stores and a short film to promo while referring to it as a Album the whole time and it's a "mixtape/EP", meanwhile Thug drop a actual mixtape thats for sale on iTunes but FREE to stream all day and night on Soundcloud, Hotnewhiphop, etc no physicals and y'all insist on calling it a album to clown the sales numbers

The big part y'all missing out on is you don't have to cash out or even illegally download Thugs ****, they're willingly giving it to you for free

When Hotnewhiphop posted the SS3 sales they noted that they're low but also noted that Thug must not care about sales that much at least yet because he gave them the **** to steam completely for free without expecting those streams to count towards his sales

 

[trynafeelmink]

It also has to be taken into account that there is an entire Napster > Kazaa > LimeWire > uTorrent > etc. generation of post 95 babies that have never paid for music or at least have not paid for music in 10-15 years.

The record industry's failure to accept that there is a new generation of millenials that are not used to paying for music is why it's in the predicament it's in now.

You can point out outliers like Drake or whoever but even for those artists, they are probably getting only 10% of the sales they would have gotten if they came out and had the same impact 15 years ago.

Album sales as a metric became outdated once you could get any album with a 5 second Google search and especially outdated now that the cost of 1 album can get you an infinite amount of music on a streaming service of choice.

People really don't want to accept that the retail album is dead. Find a new way to monetize music.

streaming, youtube, soundcloud etc etc are being monetized & there also being accounted for with sales. Millennials aren't the only people who consume music and the spectrum of hiphop is much larger than that portion, Hence why the dudes really moving usually have a much broader sound.