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Team up with starbury and try to get some of the Chinese market. They love marbury over there.
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Isn't dude who owns Ewing Athletics a NTer ? Would love for him to come in here and drop a couple gems
business isn't a zero sum game.
a contract can be mutually beneficial to both parties. both sides are free to choose whether they enter a contract. LeBron did not get duped or "pimped" into signing with Nike. neither did any NBA player who spent 5 minutes getting a legit lawyer. the only people who get "pimped" are those who try to go it alone.
i think people are conflating nba endorsements with college basketball. in college it is more like "pimping" because you aren't really given a choice and the college or others can profit off you. you aren't left much negotiating room other than leaving.
Nike is a public company. They have an obligations essentially to seek growth and a return on investment for not only their shareholders but everyone involved up and down because they deserve something for their work. Lebron can't demand 50% of that share because there wouldn't be enough to go around. I want one of y'all start an urban brand, give a rapper 75% of the sales and see how you do financially.
Those of you who don't have a background in business don't understand how businesses function. Especially public companies.
And yes those background functions are expensive enough where they'll eat up 75%+ of that 180 per shoe.
Nike is a public company. They have an obligations essentially to seek growth and a return on investment for not only their shareholders but everyone involved up and down because they deserve something for their work. Lebron can't demand 50% of that share because there wouldn't be enough to go around. I want one of y'all start an urban brand, give a rapper 75% of the sales and see how you do financially.
Those of you who don't have a background in business don't understand how businesses function. Especially public companies.
And yes those background functions are expensive enough where they'll eat up 75%+ of that 180 per shoe.
You don't understand business if you think a multi billion dollar, S&P 500 company doesn't have a high degree of excess dollars cooked into the unit economics of their products.
Again, all they're trying to do is recapture wasted dollars in the price of the shoe. There are dozens of companies that can absolute replace accounting, distribution, and other back office functions.
The margin on that may be thinner because you're smaller.
But you're allowed to pay more due to the fluff being eradicated when its brought in house.
No one in here has ran the analysis so anyone could be right. There is an ultimate tipping point between going out on your own vs signing with an established company
But to assume that the only way to maximize money is to be an endorser is crazy.
I'm oversimplifying a bit for brevity.business isn't a zero sum game.
a contract can be mutually beneficial to both parties. both sides are free to choose whether they enter a contract. LeBron did not get duped or "pimped" into signing with Nike. neither did any NBA player who spent 5 minutes getting a legit lawyer. the only people who get "pimped" are those who try to go it alone.
i think people are conflating nba endorsements with college basketball. in college it is more like "pimping" because you aren't really given a choice and the college or others can profit off you. you aren't left much negotiating room other than leaving.
Judging by your comments that means you believe all entreprenuers are getting "pimped."
Am I understanding you correctly?
Well then if you want that analysis then let's analyze how much % of that 8 billion in last quarter of revenue was Lebron actually responsible for? Like people make so many hyperboles as if basketball is their only sport. Nike is involved in every sport practically so break that down because people automatically think as if that is their main revenue stream. Their golf clothing probably has higher margins for example. People are taking too much of a simple minded approach to all of this.
one more thing to add: if the top players started their own independent league so that they could collect 100% of profits, it is doubtful it would equal the revenue of the NBA, or even come close. in many ways this is an inflated product, and it depends largely on the decades of advertising campaigns and other efforts to make the NBA a global product, along with the merchandise and shoes that go with it.
I'm not saying lebron deserves more or less than what he gets but that it's tricky to try to assign dollar amounts on what people deserve.
to put it another way: the reason Nike can sell lebrons for $180 is not just because of LeBron but because of the brand name of Nike that has been built up over our lifetimes, mostly with Jordan shoes but also in many other things Nike has done to establish brand recognition.
Financial sense, maybe. LeBron def could, but then why hasn't he done it?What you said reiterates my point: there are tons of costs cooked into the price of the LBJ gear that has absolutely nothing to do with LBJ.
LBJ could be 1 basis point of it; still doesn't negate the fact there is a tipping point where it makes more financial sense (albeit riskier) to venture on your own as opposed to being under the umbrella.
Not trying to be a jerk, so don't take it that way. Healthy dialogue: do you know what I mean when i say "in terms of unit economics analysis?"
Because he's under contract.
Financial sense, maybe. LeBron def could, but then why hasn't he done it?
Because he's under contract.
Well then if you want that analysis then let's analyze how much % of that 8 billion in last quarter of revenue was Lebron actually responsible for? Like people make so many hyperboles as if basketball is their only sport. Nike is involved in every sport practically so break that down because people automatically think as if that is their main revenue stream. Their golf clothing probably has higher margins for example. People are taking too much of a simple minded approach to all of this.
What you said reiterates my point: there are tons of costs cooked into the price of the LBJ gear that has absolutely nothing to do with LBJ.
LBJ could be 1 basis point of it; still doesn't negate the fact there is a tipping point where it makes more financial sense (albeit riskier) to venture on your own as opposed to being under the umbrella.
Not trying to be a jerk, so don't take it that way. Healthy dialogue: do you know what I mean when i say "in terms of unit economics analysis?"
Can't wait to see the next LeBron esque prospect come out of college with his own brand. Like I said before shorts, tees, sweatsuits with a logo that's fire the taste makers will eat it up. Let Kanye or any of these other dweebs rock that **** and has some limited aura around it = profit.
Greg Norman - golfwhich athletes have successfully launched their own brand, in any sport?
this isn't exactly the same but the failure that comes to mind is MVP: http://money.cnn.com/2001/02/07/sunsetting/biz_mvp/
They should probably try clothes first. If neek can make the most basic stuff a hit then someone who already has millions could do ok.