It just so happens I recently did a school assignment on the streaming industry and Netflix.
The revenue figures are pure speculations on my part if main households pay the extra $3 to share passwords and/or the moochers (me being one of them
) pay $7 for the basic ad-based plan. Not factoring in cancellations but if you got $16 for the standard plan allowing sharing then you probably got $20. Especially if you don’t want your college kids or retired parents to lose access.
More thought and research has gone into this than we the public can imagine. But if you look at the history of price hikes, which this essentially is, they are projecting net subscriber growth even after the attrition. Also factor in the remaining 50M+ cable tv subscribers slowly cutting the cord still.