Photographers furious after Amazon patents technique for seamless white background
If you liked it, then you should have put a patent on it.
That’s exactly what Internet giant Amazon did with its claim on something many artists learn in Photography 101: how to shoot an object on a white background.
Amazon is now the proud owner of U.S. Patent No. 8,676,045, titled “Studio Arrangement,” that details exactly how to position lighting, the camera and the subject to create a “near perfect,” seamless white background.
The patent was filed on Nov. 9, 2011 and granted by the U.S. Patent and Trademark Office on March 18, CBS reports. Photographers on the web have just started speaking out against the move.
Blogger David Hobby has been a professional photographer since 1988. He says he’s been using a very similar technique since he started his first job as a staff photographer decades ago. He “blows out” the background using a brilliantly lit white screen in order to make the subject look isolated.
"We did every single shot on a blow-away light," Hobby told CNET about his first job. "It gave us a visual style and consistency, and we could shoot wide range of subjects. But even as a kid right out of college in 1988 I didn't think this was new...There is no defending it on any level."
U.S. Patent No. 8,676,045 is called 'Studio Arrangement,' and it explains Amazon’s technique for creating a 'near perfect' seamless backdrop. UNITED STATES PATENT AND TRADEMARK OFFICE U.S. Patent No. 8,676,045 is called 'Studio Arrangement,' and it explains Amazon’s technique for creating a 'near perfect' seamless backdrop.
Petitions against the USPTO’s decision to grant the patent have been circulating online. WatchDog.net collected nearly 30,000 signatures at press time. The petition called Amazon’s patent an abuse of copyright and a mockery of the patent system.
“And we thought copyright trolls couldn't get more brazen,” the petition writers said.
Even comedian Stephen Colbert has chimed in.
"Amazon now has legal ownership of the idea of displaying a thing,” Colbert said on his show.
But photographer Ken Rockwell cautioned that Amazon hasn’t patented the idea of placing subjects on a white background. Instead, he says they’ve patented a process.