Team YP specializes in games like "HearthStone: Heroes of Warcraft," "League of Legends" and the popular "Warcraft III" offshoot, "Defense of the Ancients (DOTA) 2." That could make its new sponsor problematic in future tournaments. Many tournaments have policies that prohibit any advertising content promoting sites or products of a sexual nature.
To avoid that, the Team YP jerseys don't mention the YouPorn name—or have the site's URL or branding on them.
"We don't want the to steal the thunder from the actual team by exploiting our logo all over the place, so we're choosing to stick onlyTeam YP, that way the focus is on the actual gameplay, and what YP stands for is implied in the branding and logo itself," Burns says.
Even with the subdued branding, though, TeamYP may have to reduce the focus on one of its specialty titles. Riot Games says the team would not be allowed to play in either the professional or talent-building tiers of its League of Legends tournaments.
"Our rules prevent any [League Challenger Series] or Challenger teams from sponsorship agreements with companies who represent pornographic material," the company told CNBC.com.
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