Beruseruku Desu
Supporter
- Oct 10, 2018
- 12,674
- 26,656
looks like they’re also dropping merch
The Timepiece Thread vol: READ THE 1st POST!!!
looks like they’re also dropping merch
- Mar 30, 2007
- 151,281
- 202,739
Yea I don’t get it
- Dec 7, 2006
- 12,395
- 7,890
its not like AP needs the marketing/hype to sell their pieces, so why all the collabs/gimmicky "limited" releases?
- Mar 30, 2007
- 151,281
- 202,739
that’s what I don’t get
Id understand if Vacheron constantin pushed for more visibility amongst celebrities.. but I wouldn’t expect them to do the collabs
but certain brands I just put above all of that
- Dec 13, 2004
- 74,859
- 62,754
ap’s approach is simply different and the ceo just wants as much young money as possible and in the other forums like TRF there were some rants about how obvious the demographic they are targeting (many of them escalating to racist rants)
francois seems like one of those dude who looks super desperate to sit with the cool kids but he is stepping down as ceo so lets see if ap keeps up with all these collabs
francois seems like one of those dude who looks super desperate to sit with the cool kids but he is stepping down as ceo so lets see if ap keeps up with all these collabs
- Sep 20, 2007
- 13,236
- 14,711
It just doesn’t add up to me
The youngins who idolize Travis Scott either don’t have the money for an AP, or the connections to buy one, or if they had the money they would already have an AP. I don’t know what market they’re realistically trying to tap here
The youngins who idolize Travis Scott either don’t have the money for an AP, or the connections to buy one, or if they had the money they would already have an AP. I don’t know what market they’re realistically trying to tap here
- Aug 2, 2004
- 2,118
- 2,743
The hypebeast/streetwear market. The nonstop limited editions on a weekly basis are evidence of this.
- Dec 13, 2004
- 74,859
- 62,754
the brand only make 40,000-50,000 watches a year so theyre not looking for those super young kids like nike is to sell their $200 shoes
its marketing and being relevant and attaching the brand to something, maybe they want more artists getting AP? theres still got to be a lot of Travis fans who arent into watch and has no idea what AP is? they may not have money but you want to get fans who will strive for one in the future, why not?
also it never hurts to have too much foot traffic, there might be a handful of dudes out there that has $$$ or has come into money that are travis fans and now they want or consider an AP and even if they dont get the collab version, they still get them in their boutiques to perhaps try on other watches and then create new and future clients that will be into AP for the next few decades as they continue to make $$$, they dont need hundreds of those clients, just a few
they also want them millenials and/or yt/social media stars (because those guys are free marketing too) bitcoins rich people and then the rest are those older dudes who can afford them that are into hip-hop
the marvel collabs are for the insanely rich too, not really the kiddie superhero watch that invicta makes but it got the whole watch community talking and thats what AP wants and in the process maybe they get one or two super rich marvel fans to come to a boutique, rinse, repeat…
it sucks for us regular watch fans but they dont really want people like me for example who would probably buy one or two APs at most, im pretty sure boutiques get a lot of customers who only buy one then move on
its marketing and being relevant and attaching the brand to something, maybe they want more artists getting AP? theres still got to be a lot of Travis fans who arent into watch and has no idea what AP is? they may not have money but you want to get fans who will strive for one in the future, why not?
also it never hurts to have too much foot traffic, there might be a handful of dudes out there that has $$$ or has come into money that are travis fans and now they want or consider an AP and even if they dont get the collab version, they still get them in their boutiques to perhaps try on other watches and then create new and future clients that will be into AP for the next few decades as they continue to make $$$, they dont need hundreds of those clients, just a few
they also want them millenials and/or yt/social media stars (because those guys are free marketing too) bitcoins rich people and then the rest are those older dudes who can afford them that are into hip-hop
the marvel collabs are for the insanely rich too, not really the kiddie superhero watch that invicta makes but it got the whole watch community talking and thats what AP wants and in the process maybe they get one or two super rich marvel fans to come to a boutique, rinse, repeat…
it sucks for us regular watch fans but they dont really want people like me for example who would probably buy one or two APs at most, im pretty sure boutiques get a lot of customers who only buy one then move on
Beruseruku Desu
Supporter
- Oct 10, 2018
- 12,674
- 26,656
yea idk how I feel about the sassy comments from AP social media. reminds me of them fast food chains that write corny stuff on twitter for attention.
- Mar 22, 2003
- 28,991
- 17,662
They think that’s their brand voice
- Mar 30, 2007
- 151,281
- 202,739
Yea AP doing it is not a good look
trying think how far down the tier line I’d have to go to think pulling an adidas I’d see as cool
maybe brietling
but AP supposed to be looking at Patek and at max rolex
again I could see vacheron pushing their watches to certain people just because they don’t have the level of profile as the others in that top tier
iwc making the top gun collab makes sense just like omega with bond or rolex with Wimbledon
trying think how far down the tier line I’d have to go to think pulling an adidas I’d see as cool
maybe brietling
but AP supposed to be looking at Patek and at max rolex
again I could see vacheron pushing their watches to certain people just because they don’t have the level of profile as the others in that top tier
iwc making the top gun collab makes sense just like omega with bond or rolex with Wimbledon
ALNotSure
Supporter
- Oct 15, 2017
- 5,434
- 12,247
Tons of young money overseas
- Mar 22, 2003
- 28,991
- 17,662
Exactly Mikey
- Sep 20, 2007
- 13,236
- 14,711
- Dec 13, 2004
- 74,859
- 62,754
saudi got so much money that they want all connection to the big stars and thats why theyre trying to get as much of the biggest sporting events as possible like from boxing to golf
travis just performed when F1 was in riyadh earlier this year so im pretty sure a lot of his AP collabs spoken for from there
travis just performed when F1 was in riyadh earlier this year so im pretty sure a lot of his AP collabs spoken for from there
ALNotSure
Supporter
- Oct 15, 2017
- 5,434
- 12,247
We both know a lot of times it’s not about being a fan but wanting to be cool.
Whomever is in charge of his partnerships needs a raise lol.
- Mar 22, 2003
- 28,991
- 17,662
- Mar 22, 2003
- 28,991
- 17,662
Exactly Mikey - 2x today, well done
- Jul 18, 2012
- 4,454
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Ah yes, Travis Scott launching the lucrative market of tweens that buy luxury watches.
- Dec 13, 2004
- 74,859
- 62,754
at $201k each and all 200 already spoken for, thats a quick $40m
- Apr 12, 2013
- 3,999
- 4,139
The list of watches I would spend $200k on before that thing is a mile long.
- Mar 22, 2003
- 28,991
- 17,662
Top line growth
- Jul 8, 2013
- 12,053
- 13,577
Got married on the 2nd and this was the peice my dad let me use .
Was debating on a proper calatrava but my dad thought it was cute he and i were somewhat matching as he wore a 5740.
This thing is too big for my wrist though . I need the 5800
