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Don't know why people are surprised/shocked or mad about data caps, once VZW did it, it opened up the doors for others to follow. Next will be your home internet if they haven't done it already.
This has been happening for a while.
The reason why people are shocked and mad about data caps is because of false advertisement on the part of carriers, who advertise deals like "Unlimited Data!!! UpTo2GBPerMonthPerLineSubjectToTermsAndConditions."
Furthermore, people are mad because its simply unprecedented and downright illegal. The only reason carriers can do this is because the FCC has not cracked down on them for false advertisement, breaking Net Neutrality, and breaking federal law -- most notably locking phones to only ever work on their network, even when the device has been purchased outright. Unlocking Consumer Choice & Wireless Competition Act alleviated some of this mess.