Please don't underestimate the power of a co-sign, especially in today's media and social network hype machine...
Weeknd would be another alternative RnB cat on the internet if Drake hadn't put a spotlight on him...
Same way Drake would be just another rap act if Wayne ain't pick him up for Young Money.
Yall think Drake would have the same "aura" around him if he wasn't the new kid chillin with Wayne and Birdman, all up in the videos, backstage on tour, featured on their songs, being introduced and taking pictures with all these industry cats? Hell nah man...So Far Gone was amazing!, but Lil Wayne was at his prime (that boy hopped on every beat, and was on every radio station), gave Drizzy 2 or 3 verses on the cut, and suddenly people were like, "whos this new kid rappin with Wayne? he's aii". A couple features and video shoots later, and A star was born.
It's differerent when you hear something for the first time, compared to when you hear something for the first time with someone like Lil Wayne or Jay-z, who have established themselves in the field, giving their nod of approval.. You don't listen with the same ears, (i.e., trying to pick out flaws), you listen and try to hear the good things that the co-signers have heard... it's all subconscious, it's hard to describe on a personal level, but in terms of mass market, it's all HYPE.
Not to say these guys wouldn't have blown up with JUST their talents and no backing, but guess what? that didn't happen. To say Drake wasn't a catalyst in their careers would be denying the truth.
I think some of yall underestimate how flip-floppy, what's-hot-right-now, flavor-of-the-month, the average music fan is... not everyone is scouring hiphop blogs looking for heatrocks....
If someone popular like Drake says it's good music, then it must be good music. That's how the average music consumer thinks. DO NOT fool yourselves and act like everyone thinks and formulates opinions on their own. Theres ALOT of sheep out there who don't like something until someone else says they do.