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the average music fan does not care about snoop and the game passing a crown to KDot on stage. Drakes co sign helped Kendricks and Asaps career, thats simple. The same way Lil Wayne's cosign helped Drake, he had a great product, but would not have been as successful without Wayne co sign. simple.
The average fan does not care about a co-sign from Drake in the same way that a Wayne co-sign works, be for real. ASAP isn't even on like that yet.
In the average fan's view, Wayne was the best out and he put Drake on everywhere he could. You knew you were getting Drake and Wayne (ie almost like Dre/Em). No one has made that connection between Drake and Kendrick Lamar. Plus, like I said, Dr. Dre carries more weight -- he mentioned Kendrick's name to millions of people just by speaking his name on Big Boy's Neighborhood ...