Obviously lonzo isn't MJ. Which is why I said If a ton of top flight prospects were to adopt this strategy...that would seriously bother the shoe giants. They NEED these kids. Lebron James, KD, etc. aren't immortal. The system is always going to rely on the next big things. I'm saying if the next big things were to do this...there would be a problem.
Isn't this the same exact thing happening in the music industry with Chance right now?
Only reason why it's "cool" to be independent in Music right now is because the Record industry is going downhill. Shoe companies aren't (yet) so there's obviously a large pushback to "independence".
Another problem Lavar has is he lacks creative vision. He has the right "idea", but but has no understanding of the art side of things. Big Baller Brand sounds corny. If he had access to true visionaries and creatives and made something "cool" he'd be on to something.