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Pretty sure he has his own production company tooKD has his own major studio feature film.
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The discussion is fully off the rails if he's not considered a superstar now
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Always thought they were defines as an era's best and most widely recognizable players. There's been a bunch during every generation of the NBA which is why I don't get making it exclusive to icon status guys.
There's the superstar tier who are a mix of highly accomplished and legit famous/household name guys with their own established brands/off court identities then the star tier of accomplished guys who are less recognizable to the general public at large/fewer endorsements right below.